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“Smurfs” Underperforms at the Box Office as “Boss Baby” Takes Top Spot for Second Week

by onApril 10, 2017

DreamWorks Animation SKG’s The Boss Baby has topped the box office charts in its second week of release with an estimated $26.3 million in ticket sales, bringing its domestic total just short of $90 million. The Boss Baby held off a challenge in the family film market by Sony Pictures Animation’s Smurfs: The Lost Village, with the latest installation of the Smurfs movie franchise taking in $14 million (estimated) at the box office to take the #3 spot behind Disney’s live-action remake of Beauty and the Beast (and its $25 million in ticket sales). Smurfs: The Lost Village‘s performance is another step down in the franchise, with the initial live-action/animation hybrid movie taking in $35.6 million in its debut weekend in 2011 and The Smurfs 2 taking in $17.55 million in its debut weekend in 2013. However, Smurfs: The Lost Village cost 43% less to make than The Smurfs 2, and Sony expressed confidence in strong word-of-mouth and the fact that the earlier movies earned 70% of their gross from foreign markets.

The live-action adaptation of the manga and anime Ghost in the Shell fell to the #5 spot at the box office with an estimated $7.35 million in ticket sales; its $110 million production budget and seeming free-fall at the box office makes the movie one of the year’s biggest bombs.

(additional material: The New York Times, Variety)

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