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Reports Claim Disney Dropping "Buena Vista" Brand Name

by on April 26, 2007

In an anonymously sourced story, Bloomberg News is reporting that the Walt Disney Corporation is about to purge its entertainment divisions of the “Buena Vista” brand name within weeks to take advantage of the wide recognition of the Disney brand name. The affected divisions are Buena Vista Distribution, which distributes Disney’s feature films to theatres, and the Buena Vista Home Entertainment division.

(via Internet Movie Database Daily Briefing)

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