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PR: Japanese Animated Character Domo Launches Mobile Content

by on March 3, 2007

The widely popular animated character Domo is a hilarious looking, fuzzy brown cave-dweller who became a cultural icon with his first appearance as the Japanese television station NHK’s mascot in 1998. Domo was hatched from an egg, that one day mysterious fell into the home of a wise, elderly rabbit named Usajii. Domo loves watching television and named himself after the first word he ever heard on TV which can mean either ‘hello,’ thank you,’ ‘excuse me,’ ‘sorry’ and ‘goodbye’. Domo also enjoys drinking tea, listening to garage band music and sinking his sharp teeth into seasoned beef with potatoes. He is a gentle yet strong creature but whenever he’s in a bad mood or upset he tends to break wind. Domo’s unique look and personality catapulted the character into one of Japan’s biggest sensations, sparking more than 100 promotional spots, 600 products worldwide and a licensing campaign with merchandise generating tens of millions of dollars in Japan.

Not only is Domo a hit in Japan, but in a few short years Domo has turned into a global internet sensation becoming the poster child for user generated content spawning thousands of fan-made websites and videos. Domo will continue to span the globe with a line-up of Domo shorts which will appear on Nicktoons in the U.S. and Nickelodeon Networks worldwide in 2007.

Additionally, for the first time, official Domo products are being sold in the U.S. beginning with a Domo T-shirt available in Hot Topic stores nationwide as well as his own official website www.domonation.com will be launching in the coming weeks.

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