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Olaf’s Frozen Adventure To Be Pulled From Screenings Of Coco

by on December 4, 2017
 

Still haven’t seen Pixar’s amazing Coco? Do you have plans to arrive 20 minutes late to avoid that infamous short you’ve heard about? You can relax…the short’s gone.

In 2016 a Frozen TV special was announced revolving around Olaf and set to air during the 2017 Yuletide season. Earlier this year the decision was made to bump the special up to a theatrical screening by putting it in front of Pixar’s Coco. All TV ads for the movie made no mention of this, leaving families blindsided when they came to see Pixar’s latest and instead got a snowman waddling around looking for Christmas traditions. In some cases people have thought they walked into the wrong movie or that the projectionist messed up.

As a TV special it would have been the right length, but as a “short” its 21-minute runtime was unexpected. The special has been viewed by most moviegoers as vastly inferior to the Pixar movie it’s been paired with, and pretty much soured people on the prospect of Frozen 2. We aren’t alone in that sentiment — in Mexico, where Coco is an even bigger hit, all theaters voluntarily removed Olaf’s Frozen Adventure from screenings after just one week.

Disney has heard the screams and tweets and announced that they are officially following Mexico’s lead. Starting December 7, Olaf will no longer screen in front of Coco. The studio has suggested theaters add extra screenings of Coco into their schedule to make up the difference. Coco director Alfred Molina had to admit it was an experiment that didn’t quite work out.

“This year, we came out with two films: We had Cars 3 in the summer, and then Coco in the fall,” Molina said to Yahoo. “Attached to Cars 3 was Lou, a [Pixar] short that we had developed in the studio. But for Coco, we didn’t have anything ready for it. And so Disney [Animation] contacted us and said, ‘We’ve got this Frozen short, and it’s kind of in the same wheelhouse in that it deals with the themes of family traditions and knowing what your family traditions are.’ And were like, oh, that sounds like a nice pairing. It is longer than any short that has preceded one of our films before. So that was a little bit of an experiment.”
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  • December 4, 2017 at 3:59 pm

    Well, this is a bit surprising, since Frozen is a pretty popular franchise and the fact that they are pulling a Frozen short from Coco in theaters is a pretty gutsy move.  However, I do understand the audience's frustrations about having to sit through a 30 minute short when they went to the theaters to watch Coco, not Frozen. 

    I think that this short should have just gone straight to DVD instead of being shown in theaters, especially if the length of the short is over 30 minutes, which would take up half the time from the movie itself.


  • December 4, 2017 at 4:06 pm

    Well, this is a bit surprising, since Frozen is a pretty popular franchise and the fact that they are pulling a Frozen short from Coco in theaters is a pretty gutsy move.  However, I do understand the audience's frustrations about having to sit through a 30 minute short when they went to the theaters to watch Coco, not Frozen.

    I think that this short should have just gone straight to DVD instead of being shown in theaters, especially if the length of the short is over 30 minutes, which would take up half the time from the movie itself.

    The short is actually 21 minutes. And I’ve actually heard that it was initially going to be a TV special. Probably should’ve stayed that way.


  • December 4, 2017 at 4:13 pm

    The short is actually 21 minutes. And I’ve actually heard that it was initially going to be a TV special. Probably should’ve stayed that way.

    I agree.  If it had stayed as a  TV special or if the short was a bit shorter, then it wouldn't have so much negative reception against it.


  • December 4, 2017 at 5:51 pm

    So it was pulled because people didn't like it? I'm disappointed. I was hoping it was pulled because it offended someone.


  • December 4, 2017 at 6:45 pm

    So it was pulled because people didn't like it? I'm disappointed. I was hoping it was pulled because it offended someone.

    It was more like a lot of people didn't like the fact that it was a 21 minute short that preceded a movie and that it took up a lot of time from the Coco movie. If it was turned into a TV special like it was originally planned, then the short would have been received more positively.


  • December 4, 2017 at 11:22 pm

    I’m happy they took off the short. I wouldn’t mind it if it was shorter, or if Coco was shorter.

    I also heard that the short kept its TV format by having story beats that would suit a TV broadcast. They really should’ve just aired this as a Christmas special. Could’ve made more money that way as well.

    Anyways, I’m glad I can take my niece to this. She would not be able to sit for a full two hours, especially since she’s not into Frozen in the first place.

    Sent from my iPhone using Tapatalk


  • December 5, 2017 at 7:49 am

    I feel like this was an easily avoidable problem and someone at Disney really wasn't thinking straight. I'm sure the special would have been well-received by parents and kids who still love Frozen if it aired throughout the holiday season on ABC, Disney Channel, Freeform, etc. But the audience for Coco obviously wouldn't be exactly the same as the one for Frozen, plus it's just too long to be a "short film" before the actual movie.

    So it was pulled because people didn't like it? I'm disappointed. I was hoping it was pulled because it offended someone.

    I saw at least one person comment something along the lines of "Disney just had to have their white people parade before Coco, didn't they? Nothing is sacred…"


  • December 5, 2017 at 9:43 am

    Yeah, it should have aired on TV instead of being shown in theater, However the reaction to it has been insane. People saying it was worse than The Emoji Movie, to tweets like the one Golden Geek mentioned.

    I'm just worried with all these complaints theaters will not show the short films before the movies anymore. My local theater never showed any of the Pixar short films until 2012.


  • December 5, 2017 at 11:01 am

    Yeah, it should have aired on TV instead of being shown in theater, However the reaction to it has been insane. People saying it was worse than The Emoji Movie, to tweets like the one Golden Geek mentioned.

    The two quite frankly don't deserve to even be mentioned in the same sentence. For one, OFA actually has legitimate passion and substance.

    I'm just worried with all these complaints theaters will not show the short films before the movies anymore. My local theater never showed any of the Pixar short films until 2012.

    I didn't even know theaters COULD do that, since these shorts are packaged in the masters.


  • December 5, 2017 at 12:55 pm

    Wonder how today's audiences would have reacted to featurettes (this is the technical term for a film that is neither a short or a movie) such as the True-Life Adventures, Winnie the Pooh shorts, or The Prince and the Pauper (Mickey Mouse) that often accompanied Disney films and re-releases back in the day?

    And how long is too long for a short, anyway?


  • December 5, 2017 at 8:00 pm

    Wonder how today's audiences would have reacted to featurettes (this is the technical term for a film that is neither a short or a movie) such as the True-Life Adventures, Winnie the Pooh shorts, or The Prince and the Pauper (Mickey Mouse) that often accompanied Disney films and re-releases back in the day?

    And how long is too long for a short, anyway?

    The official definition of a short film, according to the Oscars is: "an original motion picture that has a running time of 40 minutes or less, including all credits."


  • December 5, 2017 at 8:23 pm

    I saw at least one person comment something along the lines of "Disney just had to have their white people parade before Coco, didn't they? Nothing is sacred…"

    Now that's more like it!


  • December 8, 2017 at 11:19 am

    It's now going to air on ABC December 14 at 8 P.M.


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