How is that confusing? I just don't like those shows CENTERED around card games like Yu-Gi-Oh or Chaotic, "dice/gadget" games like D.I.C.E. and Bakugan, and "pocket monster fighting" shows like Pokemon or Digimon (I should have made that a lot clearer, Rust) because those shows so centered around the rules on how to play "the game." Ben 10 is NOTHING like those shows because it's just a show. There's no strategy component there, and characters aren't talking about battle plans that could be used in "real world counterpart game" as they do in those other shows, so I fail to see the comparison. The reason WHY I'm avoiding talking about those type of shows is because, at least in this country, those types of shows are becoming more prominent on the airwaves. You know how The Joker said that Gotham deserves a better class of criminal in The Dark Knight? Well, I feel that the world deserves a better class of action cartoon. We've seen better, and I want to celebrate the better side of the industry, those shows that aren't so commercial but have the action element down pat without concentrating on rules for "real world game play." While the television industry are polluting the airwaves with many variations of "pocket monster" and card/dice games (a bulk of which comes from 4Kids Entertainment, a corporation that made a fortune from those types of shows), The X Bridge and The FORUM will talk about true action properties. Want to talk about cartoons based on "pocket monster" and card/dice games? Well, there are other places. Also, I'm just a little insulted that you said Ben 10 was made to promote new toys. The series came first. Merchandising came later.