Box Office Champ Scooby, Hamtaro Score for Cartoon Network

Discussion in 'toonzone News Archive' started by Vin, Jun 18, 2002.

  1. Vin


    Apr 20, 2001
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    <a href="" target="_blank"><img border="0" src="" alt="&quot;Jinkies! Freddie Prinze Jr.!&Quot;" align="right" hspace="5" vspace="3"></a>
    With his computer-generated counterpart breaking June box-office records in theaters around the country this weekend, the animated Scooby-Doo scared up double-digit delivery and ratings growth on Cartoon Network last week as the featured star of Cartoon Theater (Monday-Thursday, 7-9 p.m.), which presented a special weeknight screening of Scooby-Doo movies. In fact, the Tuesday night telecast of Scooby-Doo and the Cyber Chase delivered more kids 2-11 and kids 6-11 than any other movie on television that night and during the week¾on either broadcast or cable.

    Highlights of the four Cartoon Theater special telecasts vs. the same time period last year include the following:
    • Kids 6-11 delivered 856,000 viewers (up 33%) and averaged a 4.6 rating (up 18%);
    • Tweens 9-14 improved delivery by 52% (496,000) and rating by 42% (2.7);
    • Teens 12-17 posted the largest increases of all, up 63% in delivery (241,000) and 44% in rating (1.3);
    • Kids 2-11 generated a 28% increase in delivery (1,469,000) and a 14% gain in rating (4.8);
    • Even adults 18-34 tuned in with a 46% rise in delivery (322,000) and 40% ratings increase (0.7).

    <a href="" target="_blank"><img border="0" src="" alt="&quot;Koosh Koosh!&Quot;" align="left" hspace="5" vspace="3"></a>Hamtaro (Monday-Friday, 7 a.m. and 4 p.m.), Cartoon Network's newest half-hour animé import from Japan, proved its continuing ratings potential with tweens 9-14. At 7 a.m., the target demo earned a 41% delivery increase (397,000) and a 24% ratings improvement (2.1). At 4 p.m., tweens 9-14 averaged a 21% delivery gain (474,000) and a 9% ratings increase (2.5) vs. last year. Hamtaro tells the tale of an insatiably curious hamster and his gang of hamster pals, known as "The Ham-Hams," as they join together to solve problems and embark on countless adventures.

    Overall, Cartoon Network earned its highest-ever weekly tweens 9-14 and household total day deliveries, while both demographics also tied their highest-ever weekly total day ratings, the highest so far in 2002. Tweens 9-14 earned an average 379,000 delivery (up 25%) and a 2.0 rating (up 11%). Households scored a 1,101,000 delivery (up 15%) and a 1.4 rating (+8%). In prime time, Cartoon Network also ranked #1 in delivery of kids 6-11 (723,000) and kids 2-11 (1,315,000).

    [Source: Cartoon Network Press Department]

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