Are Cartoon Tie In Shorts Becoming More Common?

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SweetShop209

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Jan 5, 2014
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#1
For the past few years, it seems like with any show that gets greenlit, there will be some series of short videos to tie into it, whether it's character profiles, or just simple gag videos. To give some examples:

Ducktales (2017) has the "Meet (character name)" shorts, the Longest Deathtrap shorts, and the Dewey Dewnight talk show shorts.

Muppet Babies (2018) has the "show and tell" shorts that show off the characters' personalities.

Ben 10 (2016) has the Ben-tuition shorts where he does a bunch of stunts with a different alien each time.

Elena Of Avalor has the "Adventures In Vallestrella" shorts and the "Scepter Training" shorts.

Clarence also has tie in shorts such as "Find Clarence".

Why do you think this is becoming more commonplace? Share your ideas below.
 

Dudley

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#2
YouTube is as popular as traditional TV, if not moreso, with children. Short content there is used to promote the content they have on TV, or on a platform the creators control like a network’s app or website.
Also, that short content can also air on TV, especially on foreign networks, where shorts during commercial breaks are commonplace.


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