Author Archive

W.I.T.C.H. Premiere Ratings Improve Over Previous 4-Week Average

by Tommy Lawsonon January 20, 2005
The premiere of W.I.T.C.H., a new original Jetix animated series, on ABC Family (Saturday, January 15, 9:30 – 10:00 am ET/PT) and Toon Disney (Monday, January 17, 8:30 – 9:00 pm ET/PT) posted solid ratings and delivery gains on both networks. The W.I.T.C.H. premiere on ABC Family generated double- and triple-digit ratings gains versus the […]

Cartoon Network Ratings Report for 1/10 to 1/16

by Tommy Lawsonon January 20, 2005
For three weeks now, Cartoon Network has increased its prime time and kids total day delivery and ratings among its primary target demos-kids 6-11, kids 2-11 and tweens 9-14 – charting 20 percent or higher gains across the board, according to Nielsen Media Research. Adult Swim (Saturday-Thursday, 11 pm – 2 am) set a new […]

Fox Box to Become 4Kids TV Saturday 1/22

by Tommy Lawsonon January 17, 2005
The current Fox Box will be renamed 4Kids TV, effective this Saturday, January 22. A commercial for the renamed block can be found here.

"W.I.T.C.H." Premiere a Promising Start for Jetix

by Tommy Lawsonon January 14, 2005
W.I.T.C.H. began as an Italian comic book series published by Disney Publishing Worldwide. The comic books became a popular series in Europe and other parts of the world. In March of 2004, Disney announced that an animated W.I.T.C.H. series (produced by SIP Animation) would join its new Jetix programming blocks on ABC Family and Toon […]

New Disney Channel Animated Series and Movies in Development

by Tommy Lawsonon January 13, 2005
Disney Channel’s Gary Marsh, Executive Vice President/Original Programming and Production, introduced the following new original animated series at the Television Critics Association’s meeting on January 12: *The Buzz on Maggie: a comedy about everyday from the point-of-view of a fly named Maggie. The Buzz on Maggie is executive produced by Dave Polsky (Scary Movie 2) […]

Walt Disney Company 2004 Annual Report Available Online

by Tommy Lawsonon January 7, 2005
The Walt Disney Company has posted its 2004 Annual Report, and it is available here. [Source:]

Cartoon Network Ratings Report for 12/27 to 1/2

by Tommy Lawsonon January 5, 2005
Following its record-setting prime time and kids’ total day performance in 2004, Cartoon Network launched into 2005 with a 41% prime time ratings increase and a 42% delivery jump among kids 6-11, according to Nielsen Media Research. Kids 2-11 and tweens 9-14 delivery and ratings also saw improvement in prime time, thanks primarily to the […]

Kids WB 4th Quarter Ratings Report

by Tommy Lawsonon January 5, 2005
Kids WB finished 4th Quarter 2004 as the #1 broadcast network among the Saturday morning competition in Kids 2-11 (2.1/9), Kids 6-11 (2.6/12), Boys 2-11 (2.8/12), Boys 6-11 (3.7/17) and Tweens 9-14 (2.6/14) and outperformed all competition for 4th Quarter in Male Tweens 9-14 (4.1/21). Among Kids 2-11, the network beat the performances of CBS […]

Cartoon Network 2004 Ratings Report

by Tommy Lawsonon January 5, 2005
In a record-setting year that featured 417 hours of new original and newly acquired programming, Cartoon Network wraps up 2004 with its best performance ever in both kids’ total day and prime time delivery and ratings for its primary target audience, kids 6-11, according to Nielsen Media Research. Kids 2-11 delivery and ratings also reached […]