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YTV Announces Plans for "SpongeBob" 10th Anniversary

by on July 7, 2009

Canada’s YTV has announced its plans to celebrate the 10th anniversary of SpongeBob SquarePants, comparable to those planned by Nickelodeon in the United States. YTV will be hosting its SpongeBob celebrations during its afterschool block “The Zone” starting from Monday, July 6, 2009, to Friday, July 31, by counting down the top 100 episodes as voted on by viewers, leading up to the debut of To SquarePants or Not to SquarePants on July 31 at 5:30 PM (Eastern/Pacific). An event will also be held at the CN Tower in Toronto on Saturday, July 11, 2009, from 11 AM to 6 PM.

The full press release follows:



YTV Celebrates SpongeBob with the Top 100 Episodes as Voted by Fans

(July 6, 2009 – Toronto, Canada) Beginning today and continuing throughout July, YTV honours SpongeBob SquarePants 10th anniversary with a countdown of the top 100 episodes as voted by viewers. First launched in July 1999, the series and character have become one of the most beloved and popular in television history. YTV’s afterschool block The Zone, hosted by Carlos, will pay tribute to this sponge from Bikini Bottom, beginning today, Monday, July 6 throughto Friday, July 31, from 3:30 p.m. to 6 p.m.

“An inadvertent troublemaker, SpongeBob’s loveable sense of humour and contagious wit resonates with such a broad demographic from young kids to parents,” said Doug Murphy, President, Nelvana, EVP and General Manager, Corus Kids. “After 10 years of soaking up ratings, our favourite sea sponge isn’t just a TV character, he is a pop culture phenomenon.”

After counting down the top 100 episodes, the month long programming event concludes with the premiere of To SquarePants or Not To SquarePants on Friday, July 31 at 5:30 p.m. In this new episode, all of SpongeBob’s square pants have shrunk in the dryer and he can’t find anymore to wear. With no other choice, SpongeBob decides to try a new look – but no one seems to recognize him as SpongeBob RoundPants.

Reaching over 4.5 million Canadian viewers a month, SpongeBob SquarePants has been the #1 animated program with Kids 2-11 for five consecutive years and is the longest running #1 animated program with Kids 2-11 inYTV’s history. Since the show’s launch, this pop culture icon has inspired nothing less than boundless optimism and fun in over 171 markets and 25 languages worldwide.

In addition to the programming event, SpongeBob’s 10th anniversary will be celebrated on Saturday, July 11 from 11 a.m. to 6 p.m. at the CN Tower in Toronto. Carlos, host of YTV’s after-school block The Zone, and SpongeBob himself will ring in SpongeBob’s 10th with a 10 layered cake. Fans will also be treated to premium giveaways including tattoos, buttons and zipper pulls, while YTV’s WOW! tour will quiz guests for even more exciting SquarePants prizes. Other activities include colouring, face painting and storytelling.

The porous brainchild behind SpongeBob SquarePants is executive producer and creator Stephen Hillenburg, who previously worked as a writer, director and creative director on Nickelodeon’s animated series Rocko’s Modern Life. Hillenburg graduated from the California Institute of the Arts with a master’s degree in experimental animation and studied marine biology and art as an undergraduate.

Paul Tibbitt served as a director and writer on SpongeBob SquarePants for its first three seasons and is currently executive producer. He wrote some of the show’s most memorable episodes such as Ripped Pants and Mermaid Man & Barnacle Boy. Tibbitt was one of the co-writers and storyboard artists on The SpongeBob SquarePants Movie.

In addition to voicing the lead role of SpongeBob, Tom Kenny is familiar to viewers as the voices of Dog in CatDog and Heffer on Rocko’s Modern Life. Kenny’s voice talents can also be heard as various robots in Transformers-Revenge of the Fallen. In addition to his voice work, Kenny also appears at comedy clubs across the U.S. and has appeared on The Late Show with David Letterman, Late Night with Conan O’Brian, Premiere Blend and Comic Strip Live.

YTV’s countdown of the top 100 episodes were selected by viewers who went online at YTV.com from Monday, June 1 to Monday, June 22 to vote for their favourite SpongeBob SquarePants episodes.

SpongeBob SquarePants can be seen weekly on YTV in its regular timeslot Monday to Friday at 4 p.m. and 5:30 p.m.

SpongeBob SquarePants is a Nicktoons Production and is produced at the Nickelodeon Animation Studios in Burbank, California.

As Canada’s leading kids broadcaster, Corus Entertainment’s YTV, Treehouse and Discovery Kids Canada collectively have the highest 2-11 audience of any broadcaster, and reach 91 per cent of kids each week in English Canada. Seen in over 10 million homes and connecting with 2.2 million kids per month, YTV also publishes Whoa!, a successful kids’ magazine, travels to communities across the country with its WOW! tour, conducts a highly respected annual survey, The YTV Observer, and has a highly interactive website that averages over 90 million monthly page views.

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