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PR: Warner Home Video Brings "It’s the Easter Beagle, Charlie Brown" to DVD

by on December 4, 2007

BURBANK, CA (December 3, 2007) – This spring consumers will want to fill their Easter baskets with Warner Home Video’s (WHV) latest Peanuts release, It’s the Easter Beagle, Charlie Brown, Deluxe Edition, on DVD February 19, 2008. The all-time favorite seasonal animated television special, will be available just in time for the Easter holiday in an eye-catching, newly re-mastered format along with an entertaining bonus featurette and an extra episode. It’s the Easter Beagle, Charlie Brown, Deluxe Edition will retail for $19.98 SRP. Order due date has been set for January 15, 2008.

It’s the Easter Beagle, Charlie Brown, made its original television debut in 1974. Starring, everyone’s favorite animated beagle, Snoopy and the rest of the lovable Peanuts gang, It’s the Easter Beagle, Charlie Brown centers on the gang’s preparations for Easter. Peppermint Patty and Marcie make several attempts at dying eggs but they fail every time after Marcie fries, roasts, toasts and even waffles the eggs. According to Linus however, their efforts are a waste of time because he claims the “Easter Beagle” will take care of everything. Lucy plans to have her own private Easter egg hunt and hides her own eggs so she can easily find them on Easter morning. Snoopy on the other hand, buys Woodstock a bird house, which Woodstock promptly remodels into a hip 70’s pad. Just when everyone thought Easter wasn’t all that it’s cracked up to be, the Easter Beagle (played by Snoopy) makes an appearance, handing out eggs to everyone, everyone that is except for Charlie Brown, who receives an empty basket.

“This special is timeless, entertaining and fun for viewers of all ages and backgrounds, because everyone can relate to its messages,” said Amit Desai, WHV Vice President, Family, Animation and Sports Marketing. He added, “We know this special is cherished by generations of viewers and so we wanted to present it to consumers in an all-new re-mastered format, with vibrant new packaging and bonus material. We wanted to give consumers a chance to own a wonderful, collectible item which they would want to make part of their home entertainment libraries for many years.”

“Egg-ceptional” DVD Special Features Include:
* In Full Bloom: The Peanuts at Easter- An exploration of Easter holiday, and what the Easter Beagle means to the creators through the Peanut gang, and fans both immediately and metaphorically.

* It’s Arbor Day, Charlie Brown (bonus episode) – To celebrate Arbor Day, the Peanuts gang undertake a gardening project and turn Charlie Brown’s baseball diamond into a lush garden.

Since the 1950’s Peanuts is one of the most beloved comic strips in the world. Originally written and illustrated by Charles M. Schulz, the strip ran from 1950 until Schulz’s death in 2000. The comic focused on a lovable crew of characters including Charlie Brown, Lucy Van Pelt, Charlie’s pet beagle, Snoopy, and his side-kick Woodstock, as well as several other characters, which were the focus of funny, poignant stories of childhood for every season. Peanuts’ tremendous success in print led to the comic strip’s transition to its animated form, which was brought to life by producers Lee Mendelson and Bill Melendez. The highly popular television specials entertained generations of children and adults alike with their funny and poignant explorations of seasonal holidays and rites of passage that continue to air on television to this day. At this time, the Peanuts franchise has over 900 licensees worldwide.

The release of, It’s the Easter Beagle, Charlie Brown, Deluxe Edition will be supported by an online media campaign estimated to generate over 13 million impressions among kids and moms as well as classic animation collectors. Trailers of It’s the Easter Beagle, Charlie Brown, Deluxe Edition will be featured on key WHV’s first quarter 2008 releases.

It’s the Easter Beagle, Charlie Brown will also air on ABC close to the Easter holiday.

The Credits
Peanuts is licensed and syndicated by United Media. United Media (UM) is a worldwide licensing and syndication company that focuses on building brand equity around a wide range of creative content. The company recently partnered with HarperCollins to build a licensing program around the publishing phenomenon Fancy Nancy. United Media licenses and/or syndicates other properties, including Precious Moments, Dirty Dancing, Televisa’s El Chavo, Mary Engelbreit, Raggedy Ann & Andy, and Dilbert. United Media is an E. W. Scripps Company (NYSE: SSP). For more information, visit www.unitedmedialicensing.com.

With operations in 90 international territories Warner Home Video, a Warner Bros. Entertainment Company, commands the largest distribution infrastructure in the global video marketplace. Warner Home Video’s film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment.

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