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The Gravity Falls Finale Set A Record For Most Watched Disney XD Program Ever

by on February 23, 2016
 

Were you watching the Gravity Falls finale last week? So was everyone else. The final episode of one of the greatest animated programs in Disney’s history broke all records to become the most-watched hour ever registered on Disney XD. Here are the stats, straight from Variety:

The 40th and final episode of the show that told the coming-of-age adventures of 12-year-old twins Mabel and Dipper Pines averaged 2.9 million viewers, according to Nielsen’s “live plus-3” estimates. It also established all-time network highs in kids 6-14 (1.5 million/4.1 rating) and boys 6-14 (909,000/5.0 rating).

And it’s the No. 1 regular series telecast on record across kids 6011 (1.0 million/4.4 rating), boys 6-11 (642,000/5.3 rating), kids 2-11 (1.3 million/3.4 rating) and boys 2-11 (797,000/4.0 rating). In all, “Gravity Falls” accounts for Disney XD’s top nine regular animated-series telecasts of all time in kids 6-11 and the top seven in boys 6-11.

The all-day “Gravity Falls” takeover event and series finale generated 10.7 million unique total viewers, including 5.4 million kids 2-14. For its second season to date, it has generated 13 million video starts on Disney XD.

Series creator Alex Hirsch decided to end the show at episode 40 of his own free will, and Disney really has to be commended for respecting his wishes in the face of numbers like this, numbers “Pickle and Peanut” will never achieve in its life. Hirsch is now working on a pilot for a new animated series that may air on the Fox network.
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  • February 23, 2016 at 8:24 pm

    It probably would of made a higher rating if competition wasn't so stiff.


  • February 23, 2016 at 8:26 pm

    It probably would of made a higher rating if competition wasn't so stiff.

    That, or if Disney would have gotten its act together and aired it on the main Disney Channel, which has wider distribution and would probably pull in more ratings in spite of its narrow demographic focus.


  • February 23, 2016 at 8:35 pm

    That, or if Disney would have gotten its act together and aired it on the main Disney Channel, which has wider distribution and would probably pull in more ratings in spite of its narrow demographic focus.

    But if that had been the case it wouldn't have gotten this distinction.

    Also, I get the impression that very little would have changed had there been no competition that night, especially since they included people who watched it on DVR and VOD soon after the first airing.


  • February 23, 2016 at 9:18 pm

    But if that had been the case it wouldn't have gotten this distinction.

    I'd think about raw numbers here. The numbers would be higher because of Disney Channel's wider distribution. I'd take that over being named the highest-rated show ever to air on a second-string channel, which is really a shallow accolade compared to raw numbers.

    I just believe that Disney needs to get its house in order on its TV division and stop this "one channel for girls, one channel for boys" strategy that hasn't left the mid-2000s. I'd think about accessibility: Disney Channel is estimated by Nielsen to be in 82.7% of homes, while XD is in 68.8%. Considering that shows for boys tend to do better across demographics, cartoons generally do better with merchandise sales than teen sitcoms, and that gender-neutral and girl-targeted shows are making their way onto Disney XD, wouldn't it make more sense to put shows with higher demographic appeal on a channel with higher viewership?

    But, with that said, anything good that comes out of this is well-deserved by Gravity Falls. It's a great show that earned its place and created an epic and absolutely cinematic finale. I really hope for the best for everyone involved who's moving onto other projects, but I have to wonder where Disney XD is going to go from here considering their highest-rated show ended after four years and two seasons, and if they're going to struggle to replace it like Nick currently is post-Korra.


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