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Hot Wheels: A Fast And Furious For Kids?

Show on the road … Mattel's in-house studio Playtime Productions will take charge of the Hot Wheels

Legendary Pictures has partnered with Mattel to produce a movie based on the toymaker’s Hot Wheels line of toy cars that is expected to be marketed toward the young male demographic – possibly the same demographic who have been attracted to the wildly popular “Fast and Furious” film franchise. Although no plot or cast have […]

PR: Nickelodeon Debuts SpongeBob SquarePants Hot Wheels® Collection

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Start Your Engines Bikini Bottom Fans!  Nickelodeon Debuts SpongeBob SquarePants Hot Wheels® Collection   NEW YORK – Nickelodeon has launched a brand-new SpongeBob SquarePants Hot Wheels® collection featuring six die-cast vehicles inspired by SpongeBob and his Bikini Bottom friends.  Each 1:64 scale vehicle features either SpongeBob, Patrick, Mr. Krabs, Plankton or Squidward graphics, specially designed in their likeness.  Retailing for […]

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