The viral marketing live-action intro sequence to The Simpsons will be used to kick off the show on Fox this Sunday, March 26. The intro sequence was originally created by a British marketing firm and posted on YouTube.com, where it quickly propagated throughout the Internet. The episode, titled “Homer Simpson, This is Your Wife,” was […]
A post at the Los Angeles Times‘ “Channel Island” weblog notes that a live-action version of the Simpsons opening sequence posted on YouTube.com has been a rampaging success. Originally commissioned by director Chris Palmer and UK ad agency Devilfish, the ad has spread throughout the Internet with incredible speed, achieving the “viral marketing” goals of […]
Twentieth Century Fox Home Entertainment and HIT Entertainment have entered into a multimillion dollar, multi-year agreement for the exclusive marketing, sales and distribution rights to HIT’s portfolio of children’s programming in the U.S. and Canada. Fox will begin distributing HIT’s full slate of home entertainment releases in fall 2006, performing all of the business functions […]
An article in the Los Angeles Times examines the Arabic version of Fox’s The Simpsons, broadcast in the Middle East via Arabic satellite network MBC. Issues of translating humor and excising portions of the show that would be objectionable to a Middle Eastern Muslim audience are addressed, as are the varied reactions to the show […]
Twentieth Century Fox Licensing and Merchandising has named Michael Peikoff as VP of licensing, World Screen reports. In his new position, Peikoff will oversee the company’s U.S. licensing business with specific oversight of the category management team, its list of domestic licensees, and retail initiatives.
Owen Dunne’s You Damn Kid! webcomic has been optioned by Fox TV to become an animated television show. Based on the content of the comic, the show is expected to follow in the tradition of irreverent animated family cartoons on Fox from The Simpsons to Family Guy. (via Heidi MacDonald’s The Beat weblog)