Posts Tagged ‘DreamWorks’
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DreamWorks Toon Titles Previewed

by on August 11, 2005
Jim Hill has an extensive tour and behind-the-scenes look at DreamWorks Animation’s upcoming releases.

McDonald’s and DreamWorks Animation Cut Marketing Deal

by Ed Liuon July 27, 2005
McDonald’s Corp. has announced a two-year marketing deal with DreamWorks Animation SKG Inc. DreamWorks will produce animated commercials for McDonald’s, while McDonald’s will promote DreamWorks animated films, beginning with Shrek 3.

NY Times Traces DreamWorks’ Stumbles

by on July 25, 2005
The New York Times (link required free registration) has a lengthy analysis of recent missteps by DreamWorks Animation. The article details numerous incidents that have left the company with a “credibility gap” with analysts and investors.

DreamWorks Animation Hit with Class-Action Lawsuit

by on July 22, 2005
DreamWorks Animation SKG and certain directors have been named in a class action lawsuit filed on behalf of investors by Milberg Weiss Bershad & Schulman, the law firm said yesterday. The complaint alleges that the company made materially false and misleading statements with respect to sales of Shrek 2 home video units. Late last year, […]

DreamWorks Cancels Stock Offering, Lowers Profit Estimates

by on July 11, 2005
DreamWorks Animation SKG has cancelled a secondary stock offering and lowered its earnings estimates, the company said today. The studio now expects to lose between seven and nine cents a share during the second quarter of 2005, and it lowered its annual earnings expectations to between eighty and ninety cents a share. The company has […]

"Madagascar" Penguins Appear at High Performance Computing Users Conference

by Zeddon July 1, 2005
The Penguin characters from the movie Madagascar will be appearing in a video at the Second Annual High Performance Computing (HPC) Users Conference. The video by DreamWorks Animation depicts how HPC impacts the daily life of the average consumer and will be shown for the first time at the conference on July 13 in Washington, […]

DreamWorks/Dodge Form Marketing Promotion

by Zeddon June 17, 2005
DreamWorks and Dodge Caravan have joined forces to develop a marketing and advertising promotion to support the release of the animated film Madagascar and the Dodge Caravan National Sales Event. The promotion will consist of television, newspaper, direct mail, and point-of-sale materials. Canada Newswire Group has more on the promotion, running through June.

DreamWorks and Majesco Sign GameBoy Deal

by Zeddon June 10, 2005
Under a deal with Majesco, DreamWorks Animation will now release films for Nintendo’s Game Boy, AWN reports, citing Variety. The first titles to be published as games will include Shrek, Shrek 2 and Shark Tale.

Abbey Gardy Files Class Action Securities Fraud Suit Against DreamWorks Animation

by Zeddon June 2, 2005
Abbey Gardy, LLP has filed a Class Action lawsuit on behalf of all purchasers of DreamWorks Animations SKG, Inc. securities between October 27, 2004 and May 10, 2005. The complaint alleges that DreamWorks issued a series of material misrepresentations to the market during the Class Period, thereby artificially inflating the price of DreamWorks securities. The […]

"Madagascar" the Movie Has Little Impact on the Country

by Ed Liuon June 2, 2005
An article in the New York Times discusses the lack of impact DreamWorks’ Madagascar has had on the country it is named for (free registration required). The movie is not even being screened in the country, whose capital city has only two movie theatres showing martial arts movies and evangelical films.