As part of their annual JanuANY marketing campaign where they promote footlongs for $5 throughout the month, sandwich shop Subway earlier in the month rewarded fans participating in a Twitter [#JanuANY] campaign to submit their own GIF’s. That went so well that the company is now sponsoring a similar but Super Bowl related animated GIF campaign during Super Bowl week that will also include celebrities who come by an ESPN radio show creating GIF’s.
Super Bowl Week begins on January 26 and culminates with the Super Bowl between the Seattle Seahawks and Denver Broncos on February 2, 2014.
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