112 views 0 comments

‘Spongebob Squarepants’ : Japanese Trendsetter

by on January 26, 2007
Share on Pinterest
There are no images.

The International Herald Tribune has published an article outlining Viacom’s strategy for the success of ‘Spongebob Squarepants’ in Japan, by marketing merchandise to young women instead of children as in the US, with hopes of up to $25 million in sales annually.

Related Content from ZergNet:

Leave a reply »


You must log in to post a comment