"Shrek" Franchise Delivers $1.6 Billion in Consumer Home Entertainment Spending
DreamWorks Animation’s Shrek franchise has generated over $1.6 billion in consumer home entertainment spending since its inaugural launch in 2001, with the record-shattering VHS/DVD release of Shrek. The current video in the franchise, Shrek 2, has sold more than 37 million units worldwide since its November release — making the third highest grossing feature film in U.S. history the world’s #1 home video release of the year.
Shrek 2 also earned the crown of #1 home video and DVD release of the year in North America, selling over 24 million combined units. Additionally, the title has conquered many records abroad.
[Source: Business Wire]