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Press Release: "Barbie’s Fairytopia: Magic of the Rainbow" Extends to DVD and Toys

by on March 13, 2007

Barbie Soars into an All-New Magical Fairy Adventure with the Barbie™ Fairytopia™ Magic of the Rainbow™ DVD and Toy Line

New DVD Release and Magical, Interactive Toy Line Build Upon Barbie® Doll’s “Fairytopia™” Legacy

EL SEGUNDO, Calif.–(BUSINESS WIRE)–Barbie®, the No. 1 doll property in the U.S.1, flies onto the small screen and store shelves this spring with the all-new release of Mattel Entertainment’s made-for-DVD “Barbie™ Fairytopia™”-themed movie “Magic of the Rainbow™.” Released today on DVD by Universal Studios Home Entertainment, “Barbie™ Fairytopia™: Magic of the Rainbow™” marks the tenth title in the hugely successful Barbie movie franchise, which has collectively sold more than 37 million units worldwide2 of its chart-topping entertainment.

Supported by a full suite of innovative and interactive dolls, accessories, playsets and lifestyle products, the animated movie casts Barbie™ as the beloved flower fairy Elina™ in the most colorful and beautiful story yet. An adventure full of fun, fantasy and friendship, “Barbie™ Fairytopia™: Magic of the Rainbow™” follows every little girl’s favorite fairy Elina™ as she discovers the secrets of the mysterious Crystal Palace. There, she meets the other fairy apprentices and learns that together they are strong enough to magically create the first rainbow of the season. The third Barbie adventure set in the luminously magical world of Fairytopia™, Barbie™ Fairytopia™: Magic of the Rainbow™” is a shimmering blend of music, dance, color and mystery. Average retail price is $19.98 for ages 3 and up.

“Girls have certainly caught the ‘fairy fever’ as it’s a hugely popular theme among girls today, and Barbie has truly led this trend with three years of our successful Fairytopia movies,” said Richard *****on, Senior Vice President of Marketing, Media and Entertainment Worldwide, Mattel. “We are thrilled to build on the highly successful ‘Barbie Fairytopia’ franchise with our premier partner Universal, bringing girls a new magical tale that blends music, dance, color and mystique with lessons of friendship, teamwork and courage.”
Integrating elements of technology and imagination, girls will be able to play out the fantastical and enchanted journey with a lineup of unprecedented toys based on the Magic of the Rainbow™” movie. Among them are the Rainbow Adventure Elina Doll and DVD game, featuring never-before-experienced technology. The Elina doll interacts with the DVD game acting as a remote control. Presenting girls with a one-of-a-kind play experience, girls can fly the Elina doll to the right or left as they embark on a magical adventure. In addition, girls will be inspired to sing songs from the world of Fairytopia with the Fairyoke Wings™, which allow girls to wear the rainbow wings of Elina™ with a fun karaoke feature. The wand is also a real microphone and the wings magically light up and flash to the beat of the music.

The full line of Barbie® Fairytopia™ Magic of the Rainbow™” dolls, playsets and accessories includes:

“Barbie(R) Fairytopia(TM) Magic of the Rainbow(TM)” Rainbow Adventure(TM) Elina(TM) Doll and DVD Game
Average retail price is $24.99 for ages 3 and up.

“Barbie(R) Fairytopia(TM) Magic of the Rainbow(TM)” Fairyoke Wings(TM) Accessory
Average retail price is $29.99 for ages 3 and up.

“Barbie(R) Fairytopia(TM) Magic of the Rainbow(TM)” Dolls
Average retail price is $12.99 for ages 3 and up.

“Barbie(R) Fairytopia(TM) Magic of the Rainbow(TM)” Dorm Rooms
Average retail price is $19.99 for ages 3 and up.

“Barbie(R) Fairytopia(TM) Magic of the Rainbow(TM)” Sweet Dreams(TM) Bibble(R) Plush
Average retail price is $17.99 for ages 3 and up.

“Barbie(TM) Fairytopia(TM) Magic of the Rainbow(TM)” Rainbow Tooth Fairy(TM) dolls
Average retail price is $4.99 for ages 3 and up.

“Barbie(TM) Fairytopia(TM) Magic of the Rainbow(TM)” Elina(TM) Dress Costume
Average retail price is $19.99 for ages 3 and up.

About Mattel

Mattel, Inc. (NYSE:MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels®, Matchbox®, American Girl®, Radica:® and Tyco® R/C, as well as Fisher-Price® brands (www.fisher-price.com), including Little People®, Rescue Heroes®, Power Wheels® and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than the 30,000 people in 43 countries and sells products in more than 150 nations throughout the world. Mattel’s vision is to be the world’s premier toy brands — today and tomorrow.

MATTEL, BARBIE and associated trademarks and trade dress are owned by Mattel, Inc. © 2007 Mattel, Inc. All Rights Reserved.

About Universal Studios Home Entertainment

Universal Studios Home Entertainment is a unit of Universal Pictures, a division of Universal Studios (www.universalstudios.com). Universal Studios is a part of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% owned by Vivendi.

1 The NPD Group/Consumer Tracking Service; Annual 2006; Dolls Supercategory, Properties

2 Based on sales reports from Mattel third-party partners/distributors

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