PR: Warner Bros. Animation Launches "Batman: The Brave and the Bold" Web Destination
Warner Bros. Animation Launches “Batman: The Brave and the Bold”
Web Destination Spanning KidsWB.com and DCHeroZone.com
Site Features “Inter-Action Figures,” Multi-Level Game, and Behind-the-Scenes
Experiences Themed Around the Cartoon Network Series
Airing Fridays at 8 PM ET/PT
BURBANK, Calif. (November 19, 2008) – Warner Bros. Animation today announced the creation and launch of a new “Batman: The Brave and the Bold” website based on the Cartoon Network (CartoonNetwork.com) series which premiered Friday, November 14, and airs Fridays at 8 PM ET/PT.
The free, all-ages, ad-supported site is online now at www.braveandthebold.com. It features a serialized Batman game entitled “The Terror of the Time Traps,” interactive virtual action figures known as “Inter-Action Figures,” detailed back story on many of the popular DC Comics characters who co-star in upcoming episodes of the show, step-by-step character drawing lessons featuring Batman and friends, and more.
“The new ‘Batman: The Brave and the Bold’ site is an interactive experience for fans where they can engage with some of Warner Bros. Animation’s most iconic characters in unprecedented ways,” said Sam Ades, Vice President, Digital Animation, Warner Bros. Television Group, and General Manager, KidsWB.com. “Our site combines the coolest characters from the DC Comics family with the control, interactivity, and social media features that younger audiences have grown to expect from their entertainment content.”
Among the content, activities and behind-the-scenes material on the new site are:
“Inter-Action Figures” – Intuitive drag-and-drop tools empower users to select their favorite characters and create custom printable scenes from “Batman: The Brave and the Bold.” Each character comes with a variety of poses and can be positioned inside the scene using backgrounds from the show. Future functionality will allow users to export these scenes for use as wallpapers, screen savers and across other digital applications. Additional custom tools encourage viewers to engage with the characters by learning their history and hearing them speak. The “Spotlight” tool reveals each character’s biography, while the “Talk” tool plays audio clips that highlight the character’s unique personality.
Multi-Level Game – In “The Terror of the Time Traps” game, a mysterious force has overcome Batman and his friends, requiring them to embark on a series of challenges and battles. Throughout the television season, the game will unveil new levels, characters and challenges, with each segment tying back to a recent broadcast episode. As in the show, each level of the game requires Batman to partner with another character (to be selected by the player) to attempt to save the world. For example, the game will take players under the sea where Aquaman and Batman will team up to save Atlantis. Single-player game play encourages players to toggle between the two characters, using their respective superpowers to gain points, tackle challenges and advance. High scores are posted daily creating a fun way to enjoy the characters and encourage friendly competition with other fans.
Character Drawing Lessons – The artists responsible for the dynamic look and feel of “Batman: The Brave and the Bold” are featured on the site in instructional vignettes that coach fans and aspiring animators in the strokes, tips and tricks required to draw Batman and the other characters featured on the show.
The new “Batman: The Brave and the Bold” site is located at www.braveandthebold.com and is part of the online destination DCHeroZone.com: It can also be reached through prominently featured links at www.kidswb.com.
About Warner Bros. Animation
Warner Bros. Animation (WBA) has been producing award-winning original animation since 1930, when it released its first cartoon, Sinkin’ in the Bathtub. Since then, WBA’s characters have set the standard for innovative, quality animation. Producing for network and cable television, online, home entertainment and feature films both domestically and internationally, WBA is highly respected for its creative and technical excellence, as well as maintaining the studio’s rich cartoon heritage. WBA also oversees the creative use of, and production of animated programming based on classic animated characters from the Hanna-Barbera and DC Comics libraries. WBA is one of the most honored animation studios in history, garnering a grand total of six Academy Awards®, 35 Emmy® Awards, the George Foster Peabody Award, an Environmental Media Award, a Parents’ Choice Award, a Humanitas Award, two Prism Awards and 20 Annie Awards.