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PR: VIZ Media Launches Hit Action Anime Series MÄR on DVD

by on June 14, 2007


Series About A Nerdy Boy Transformed Into A Hero Also A Popular Manga
And A Staple Of Toonami Jetstream

San Francisco, CA, June 13, 2007 — VIZ Media, LLC (VIZ Media), one of
the entertainment industry’s most innovative and comprehensive
publishing, animation and licensing companies, has announced the launch
of the anime series MÄR™ on DVD. The first volume, Gateway To MÄR,
contains four episodes, is rated “T” for Teens and debuts this week
$19.98. Special foil packaging and a limited edition double-sided
are also featured as special premiums.

MÄR is a popular staple of Toonami Jetstream, an innovative online
service launched last year by Cartoon Network and VIZ Media. MÄR was
most watched show on Toonami Jetstream for the week of 5/21-5/27, is #3
overall in lifetime views, and also enjoys a dedicated and growing
fan-base on the network’s broadcast side.

MÄR is based on a popular 15-volume manga by Nobuyuki Anzai (FLAME OF
RECCA) which is also distributed by VIZ Media. It tells the story of
Ginta Toramizu, a 14-year-old middle school student, who has had 102
dreams about the “World of MÄR,” yet he isn’t sure what they mean.
is short, nerdy and has terrible eye-sight. He is often the subject of
teasing at school and life is pretty bad until one day while in class a
dimensional door opens, propelling him into the world of MÄR. In this
new World, Ginta is still short, but his eyesight improves and he now
possesses incredible strength. A chance meeting with a pretty sorceress
named Dorothy teaches him about magic in MÄR, which resides in a type
magical jewelry called an ÄRM™ (which can turn into all kinds of
defensive or offensive devices and serve both good and evil depending
the wearer and his intentions). Ginta meets and befriends a talking
magical ÄRM of his own named Babbo. Unfortunately everyone in the
of MÄR also wants to meet and have Babbo, especially the Chess Pieces,
rogue army that Ginta and Babbo must defeat to save the World of MÄR
from evil domination. Now part of Team MÄR, Ginta and Babbo fight in
War Games against the Chess Pieces to save the World of MÄR. But will
Ginta’s mission be compromised by his ally’s secrets?
“MÄR is a fast-rising star of the VIZ Media repertoire and we are
pleased to launch it on DVD following the strong embrace by fans on
Toonami Jetstream,” states Liza Coppola, Sr. Vice President,
VIZ Media. “Extending the success of the manga series, the blend of
action and comedy with out-of-this-world characters has made the anime
counterpart a hit with teen and pre-teen demographics and we look
forward to the series continuing to develop broad appeal.”
About VIZ Media, LLC Headquartered in San Francisco, CA, VIZ Media, LLC
(VIZ Media), is one of the most comprehensive and innovative companies
in the field of manga (graphic novel) publishing, animation and
entertainment licensing of Japanese content. Owned by three of
largest creators and licensors of manga and animation, Shueisha Inc.,
Shogakukan Inc., and Shogakukan Production Co., Ltd. (ShoPro Japan),
Media is a leader in the publishing and distribution of Japanese manga
for English speaking audiences in North America and a global licensor
Japanese manga and animation. The company offers an integrated product
line including, magazines such as SHONEN JUMP and SHOJO BEAT, graphic
novels, videos, DVDs, audio soundtracks and develops and markets
animated entertainment from initial production, television placement
distribution, to merchandise licensing and promotions for audiences and
consumers of all ages.

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