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PR: "The Great Toon Weekend Getaway" Begins Saturday, January 27 On Toon Disney

by on January 11, 2007


— “Toon Disney’s Big Movie Show” Leads Off Weekend Afternoons After Toon Disney’s Record-Breaking 2006 —

BURBANK, JANUARY 9, 2007 . . . Toon Disney presents “The Great Toon Weekend” every weekend beginning SATURDAY, JANUARY 27. Leading off every Saturday and Sunday afternoon is “Toon Disney’s Big Movie Show” (12:00-2:00 p.m., ET/PT), followed by five hours (2:00-7:00 p.m., ET/PT) of programming showcasing popular series that are based on hit Disney animated feature films.

Toon Disney finished 2006 with its most-watched year ever in primetime in total viewers (238,000) and total day in total viewers (210,000), Kids 2-11 (148,000) and Kids 6-11 (80,000) and total day in total viewers (210,000), Kids 2-11 (118,000) and Kids 6-11 (64,000).

Compared to year-ago time period averages, Toon Disney’s “Big Movie Show” (M-F 5:00-7:00 p.m., ET/PT) exceeds year-ago levels by nice margins, up by 11% in Total Viewers (437,000 vs. 394,000), by 9% in Kids 2-11 (238,000 vs. 219,000) and by 13% in Kids 6-11 (122,000 vs. 108,000).

On Friday, December 22, 2006, the channel premiere of “The Polar Express” stood as Toon Disney’s most-watched movie ever in Total Viewers (1.35 million) and best of 2006 in Kids 2-11 (677,000), roughly doubling year-ago time period levels (vs. 625,000 and 341,000, respectively).

Beginning January 27, Toon Disney’s afternoon schedule is:

12:00 p.m.: “Toon Disney’s Big Movie Show”)
2:00 p.m.: “Aladdin” (back to back episodes)
3:00 p.m.: “Timon & Pumbaa” (back to back episodes)
4:00 p.m.: “Buzz Lightyear of Star Command” (back to back episodes)
5:00 p.m.: “The Emperor’s New School” (back to back episodes)
6:00 p.m.: “Lilo & Stitch” (back to back episodes)

Toon Disney, a 24-hour basic cable channel geared towards kids age 2-11 with a core of kids age 6-9, showcases a variety of Disney’s classic and contemporary animated series and movies plus the fantastical action/adventure programming under the Jetix brand. Toon Disney is advertiser-supported and currently available in over 59 million U.S. homes and on multiple Toon Disney channels worldwide. It is part of the Disney-ABC Television Group at The Walt Disney Company.

— Toon Disney —

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