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PR: SpongeBob Dons Denim As Ambassador For ‘Jeans For Genes’

by on July 7, 2014

Jeans for Genes is pleased to announce TV favourite SpongeBob SquarePants as its character ambassador for this year’s appeal.


Swapping his iconic brown trousers in favour of a pair of denim ones, SpongeBob SquarePants, along with his friends Patrick Star, Gary the Snail and Sandy Cheeks will undergo a denim makeover to encourage people to sign up and help raise funds in support of this year’s campaign.

The self-titled hit show has contributed the highest amount of viewing of any show on UK kids’ channels to date and is the Number one animated show on the Nickelodeon network. SpongeBob has a whopping 44million Facebook fans globally and an ample 1.5million Twitter followers.

To celebrate the partnership and help to raise money for the vital care and support for children with genetic disorders, exclusive trolley token keyrings featuring SpongeBob SquarePants sporting his new denim look have been created and can be bought from the charity’s website at www.jeansforgenes.org/shop The partnership will be supported across the Nickelodeon network, including activity at Nickelodeon Land, part of Blackpool Pleasure Beach.


Laura Pattison, Campaign Director at Jeans for Genes says “We are delighted to have SpongeBob SquarePants on board as our character ambassador for this year’s appeal. The fundraising done by schools all over the UK is instrumental in helping us raise all-important funds for the vital care and support for children born with genetic disorders.” Tina McCann, Managing Director, Nickelodeon UK & Ireland says, “With his mix of positivity, kindness and now denim, we are confident SpongeBob SquarePants will be a fantastic ambassador for such a worthwhile cause.”
Jeans for Genes Day which takes place on 19th September, 2014, has so far raised more than £40million to transform the lives of children and families affected by genetic disorders. The annual fundraising appeal encourages supporters to make a small donation to wear their jeans to school or work.


  • Jeans for Genes Day is on Friday 19th September and invites everyone to wear their jeans to work or school and make a donation to transform the lives of children with genetic disorders. Sign up for your free fundraising pack at: www.jeansforgenesday.org

  • Jeans for Genes Day raises money for Genetic Disorders UK. Monies raised will help fund the vital support care and support that children affected by genetic disorders so urgently need.

  • SpongeBob SquarePants is executive produced by creator Stephen Hillenburg, who previously worked as a writer, director and creative director on Nickelodeon’s animated series Rocko’s Modern Life. Paul Tibbitt served as a director and writer on SpongeBob SquarePants for its first three seasons and is currently executive producer. SpongeBob SquarePants airs every day on Nicktoons.


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