PR: "Shrek the Third" on DVD November 13
The Year’s Biggest Animated Film Gets Even Bigger with
New Ogre-Sized Bonus Features and Shrek-tacular Prizes
HOLLYWOOD, CA (September 27, 2007) – Hear ye! Hear ye! Prepare for king-sized laughs as DreamWorks Animation’s newest adventure in the largest theatrical animated franchise ever gets the royal treatment on DVD and HD DVD on Tuesday, November 13th. “The best Shrek yet” (Pat Collins, WWOR-TV), Shrek the Third has earned over $785 million in worldwide box office and secured a spot as the largest domestic animated film opening and the third-largest debut in cinema history. Shrek the Third chronicles the continued adventures of Shrek, Fiona, Donkey and Puss in Boots from Shrek* and Shrek 2 with new characters including a magical, misguided Merlin, an awkward Arthur, a powerful posse of Princesses and a bundle of unexpected arrivals. As the all-star cast and characters you love return for another all-new royal adventure, the biggest comedy of the year becomes the must-have home entertainment event of the holidays.
The Shrek the Third DVD and HD DVD presentations are ogre-loaded with bonus material, giving viewers the chance to join the whole Shrek family for hours of entertainment and activities. Everyone with two legs (or four) can master the “Donkey Dance” with the help of Donkey’s wildly entertaining step-by-step instructions. In “Shrek’s Guide to Parenthood” viewers receive wise and wacky parental advice from Donkey, Puss in Boots, Pinocchio and Gingy. In addition to cast profiles, “Lost Scenes,” “Big Green Goofs” and much more, Shrek and Donkey provide “How to Be Green” environmental tips for kids. The DVD includes a wealth of exciting DVD-ROM features, such as “Shrek Shmash-Ups,” which allow aspiring filmmakers of all ages to choose and mix scenes from all three Shrek films and put them to music, as well as many more Shrek-tivties including printables, games and more.
The HD DVD includes a number of interactive and web-enabled features. “The Animators’ Corner” is an all-new, interactive, picture-in-picture experience featuring storyboards relevant to the scenes on screen, plus branching to the “Lost Scenes;” “The World of Shrek” is a movie guide that provides biographies of key characters and the actors who voice them; “My Menus” are customizable character-themed menus; “Shrek’s Trivia Track” features pop-up fun facts; and “Donkey’s Digital Coloring Book” is an interactive coloring book that allows viewers to digitally paint their favorite scenes.
OGRE-WHELMING MARKETING/PROMOTIONAL SUPPORT
The largest, most comprehensive marketing program ever launched by DreamWorks Animation and Paramount Home Entertainment will support the home entertainment release of Shrek the Third. The three-month, multi-million dollar program is designed to reach consumers during the coveted pre-sell/Halloween, street date and holiday time periods. This effort will be supported by 15 promotional partners, including the return of all theatrical partners. The comprehensive promotional partnerships range from Energizer to Campbell ‘s to Kellogg’s. McDonald’sÒ Happy MealÒ program will feature one of eight new toys, plus Shrek-themed apple dippers and milk jugs. The marketing program aims to place Shrek the Third on five Free Standing Inserts (FSI’s) and a half-billion partner packages, generating millions of impressions across a variety of retail categories.
“Get Shreked!” Instant Win Game
Every customer who purchases a specially-marked Shrek the Third DVD and properly redeems a game piece will win a prize, revealed by peeling off a sticker on the package. Five grand-prize winners will receive a “HP Digital Home Makeover” worth $3,500, which includes a HP 42-inch MediaSmart LCD HDTV, HP Pavilion Slimline PC, HP 22-inch widescreen flat-panel monitor, HP 300GB Personal Media Drive , HP Photosmart Home Photo Center and HP Photosmart Digital Camera. Additional prizes include HP Pavilion Entertainment Notebook PCs, Xbox 360 game consoles with HD DVD players and LG Mint Chocolate Phones with $250 that can be used towards the purchase of wireless phone services. All other customers will win either 25 Snapfish photo prints or a Snapfish personalized photo sticker sheet. 1 See additional instant win game disclosures below.
(c) 2007 McDonald’s. While supplies last at participating McDonald’s. Ask about our special toys for children under 3.
Highly-creative and visual in-store point-of-purchase materials including banners, standees, corrugate and in-store programming will enable retailers to take advantage of the early awareness created by the studio’s media campaign. To maintain sales velocity during the biggest shopping time-period of the year, the studio will “Shrek the Malls” with dedicated holiday gift-giving advertising at retail locations from Thanksgiving through the holiday season.
DreamWorks’ SHREK® Debuts at 81st Annual Macy’s Thanksgiving Day Parade®
This Thanksgiving, DreamWorks Animation’s giant ogre flies in from Far Far Away and takes over Manhattan as Shrek® makes his grand debut, flying high in the 81st Annual Macy’s Thanksgiving Day Parade® on Thursday, November 22nd. Beginning at 9:00 a.m. ET, fans can watch as Shrek flies down the streets of New York City for the first time, delighting over 3.5 million spectators and more than 50 million television viewers nationwide. Shrek marks the start of the holiday season at the Parade and serves as Macy’s Official 2007 Holiday Ambassador. An exclusive Shrek holiday plush toy will be available beginning November 1st at all Macy’s stores nationwide and on macys.com. Fans can purchase the plush Shrek for $14.95 with any purchase of $35 or more.
DreamWorks’ SHREK THE THIRD DVD & HD DVD
The Shrek the Third DVD and HD DVD presentations offer not only a fantastically entertaining movie but also a swamp full of bonus content for fans of all ages:
¶ Shrek’s Guide to Parenthood – Donkey, Puss in Boots, Pinocchio and Gingy offer their priceless parenting tips for Shrek & Fiona!
¶ Meet the Cast & Behind-the-Scenes featurette
¶ Lost Scenes
¶ Tech of Shrek
¶ Hilarious Donkey Dance music video
¶ Big Green Goofs
¶ DreamWorks Animation Video Jukebox
¶ DreamWorks Kids – This Way to Play – Fun and creative bonus features for kids, including:
o Learn to Donkey Dance: You’ve seen his video, now Donkey teaches the moves
o How to Be Green: Shrek and Donkey give kids fun and simple tips on how to be environmentally friendly every day (from conserving water and energy to building your very own worm farm)
o Merlin’s Magic Crystal Ball: Let Merlin answer all of your deepest questions
¶ Worcestershire Academy Yearbook – Take an interactive flip through Artie’s yearbook, where you can meet 30 of his classmates and hear sound bites of yearbook quotes and dedications
¶ Shrek Shmash-Ups: Shrek’s take on popular “mash-up” technology. Mix scenes from all three Shrek movies with music and more to create your own short film!
¶ Royal Tournament Games: Captain Shrek’s High Seas Adventure, Shrek’s Eyeball Dropper, Gingy’s Dreamz and more games featuring your favorite characters
¶ Additional Shrek-tivities (including games, printables, weblinks and more)
Exclusive HD DVD Features:
¶ The Animators’ Corner: A feature-length picture-in-picture storyboard reel with a contextual branch to lost scenes
¶ My Menus: Customize your menus with themes based on your favorite character, choosing from Shrek, Donkey, Fiona, Puss in Boots and Gingy
¶ Web-Enabled Downloadable Features:
o Shrek’s Trivia Track: Discover hilarious trivia with pop-up facts
o Future Web-Enabled Downloadable Features:
o The World of Shrek: A movie guide with bigraphies of talent and characters from the film
o Donkey’s Digital Coloring Book: Interactive feature allows you to digitally paint your favorite scenes
DREAMWORKS’ SHREK THE THIRD SYNOPSIS
Get ready for Thirds – the greatest fairy tale never told continues with a brand new, hilarious comedy of royal proportions. When his frog-in-law suddenly croaks, Shrek embarks on another whirlwind adventure with Donkey and Puss in Boots to find the rightful heir to the throne. Everyone’s favorite cast of animated characters returns, along with a magical, misguided Merlin, an awkward Arthur, a powerful posse of Princesses, and a bundle of unexpected arrivals. Only Shrek can tell a tale where everyone lives happily ever laughter!
DREAMWORKS’ SHREK THE THIRD CAST
Shrek the Third features a royal line-up of all-star talent, including Mike Myers, Eddie Murphy, Cameron Diaz, Antonio Banderas, Rupert Everett, Justin Timberlake, Julie Andrews,
John Cleese, Eric Idle, Cheri Oteri, Amy Poehler, Maya Rudolph, Amy Sedaris, John Krasinski and Ian McShane.
DREAMWORKS’ SHREK THE THIRD SPECIFICATIONS
Street date: November 13, 2007
Runtime: 92 minutes
U.S. Rating: PG for crude humor, suggestive content and swashbuckling action
Canadian Rating: G
DVD Aspect Ratios: Widescreen version Enhanced for 16×9 televisions (1.78:1)
Full Screen version (Pan/Scan)
DVD Sound: English Dolby Digital 5.1 Surround Sound
French Dolby Digital 5.1 Surround Sound
English Dolby Digital 2.0 Surround Sound
Spanish Dolby Digital 2.0 Surround Sound
DVD Languages: English and English subtitles
French dubbed and French subtitles
Spanish dubbed and Spanish subtitles
HD DVD: 1080p high definition
HD DVD Sound: English 5.1 Dolby Digital Plus
French 5.1 Dolby Digital Plus
Spanish 5.1 Dolby Digital Plus
HD DVD Subtitles: English, English SDH+, French & Spanish
About DreamWorks Animation SKG
DreamWorks Animation SKG (NYSE: DWA) is devoted to producing high-quality family entertainment through the use of computer-generated (CG) animation. Utilizing world-class creative talent and state-of-the-art technological capabilities, the company is committed to making two computer-animated feature films a year that appeal to a broad movie-going audience.
DreamWorks Animation’s most successful franchise to date, the Shrek series began with the acquisition of William Steig’s book in 1990, with the original “Shrek” going on to win the Academy Award® for Best Animated Feature in 2001. The sequel, “Shrek 2,” proved even more popular than the first, practically doubling the worldwide box office take of the original to become the third highest-grossing film of all time. “Shrek the Third,” the latest installment, recently wrote box office history by scoring the biggest opening weekend ever for an animated film and continues to perform in its current global run.
About Paramount Home Entertainment
Paramount Home Entertainment (PHE) is part of Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment. PPC is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. PHE is responsible for the worldwide sales, marketing and distribution of home entertainment products on behalf of various parties including: Paramount Pictures, DreamWorks Studios, Paramount Vantage, Paramount Classics, Nickelodeon, MTV, Comedy Central, CBS, PBS and Hasbro and for providing home entertainment fulfillment services for DreamWorks Animation Home Entertainment.