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PR: Nicktoons Network and Big Tent Entertainment Announce US TV Debut of Domo-kun

by on October 23, 2008



26×2 Minute Animated Shorts Feature Domo and Friends

New York, NY, October 23, 2008 – Nicktoons Network, the fastest-growing kids’ network, and branded entertainment company Big Tent Entertainment announce the U.S. broadcast debut of the first official Domo short form series. Nicktoons Network began rolling out the 26 x 2 minute all-new stop-motion shorts featuring the Japanese viral sensation Domo and friends earlier this month. The shorts will air run of schedule daily, with a new short premiering each week. Earlier this year, the Domo animated shorts launched successfully across Nickelodeon’s international channels in Europe, Latin America, Australia and New Zealand.

In the new series, Domo winds up in a variety of humorous situations and predicaments with his friends Mr. Usaji, Tashanna, Maya and Mario. Whether it’s getting chased by a swarm of angry bees, having dinner with an ant colony or forming a rock band, this fuzzy brown cave-dweller always maintains his famous ambiguous expression. Domo first gained recognition as the Japanese television station NHK’s mascot in 1998. He was hatched from an egg, which one day mysteriously fell into the home of a wise, elderly rabbit named Mr. Usaji. Domo loves watching television and named himself after the first word he ever heard on TV which can mean either ‘hello,’ thank you,’ ‘excuse me,’ ‘sorry’ or ‘goodbye’.

“Nicktoons Network is committed to showcasing great animation and interesting characters from around the globe and Domo is a great example of unique programming derived from a global online sensation,” said Keith Dawkins, Nicktoons Network General Manager, Senior Vice President, Nickelodeon Programming Partnerships.

“Nicktoons Network is the ideal broadcast destination for Domo and we are very excited to unveil the first-ever animated shorts in the U.S. on their network,” said Rich Collins, Chief Executive Officer, Big Tent Entertainment. “Longtime fans of Domo have been waiting with bated breath for this day to come, and we are confident the innovative stop-motion technology, clever storylines and unique characters will not disappoint!”

Starting from a very unusual place as an advertising icon, Domo’s unique look and personality has catapulted the character from 400 television spots in Japan into one of the Internet’s biggest sensations, sparking worldwide recognition. As the poster child for personalized, user-generated content, Domo has been able to transition from popularity within Japan to a worldwide following, spawning countless fan-made images, websites and videos, along with a first-ever licensed product line including plush, toys, fashion and collectibles selling at major trend retailers nationwide.

As the marketing and licensing agency behind the Japanese sensation, Big Tent Entertainment looks to continue building the Domo merchandising program within the ‘tween, teen, and young adult demographics, with emphasis on key categories including video games, beach, bedding, bath, home décor, footwear, food and beverage.

About Big Tent Entertainment LLC
Big Tent Entertainment, LLC (www.bigtent.tv) is an entertainment company specializing in the integrated development and management of media brands. Formed in 2002, the company manages a portfolio across both traditional and new media while focusing on brand strategy, community building, viral marketing, licensing and retail merchandising. Big Tent currently serves as the worldwide (ex Asia) marketing and licensing company for viral and fashion sensation Domo and the North American agency of record for a number of children’s properties including: Discovery Kids, the leader in educational content for children; The Wiggles, the world’s most popular pre-school entertainers; and Miffy & Friends, one of the largest brands for infants, toddlers and preschoolers with an all-new tween/teen program. Additionally, Big Tent serves as the U.S. licensing agent for the masters of freestyle motocross, the Crusty Demons, and the world’s most popular series about girls and horses, The Saddle Club. The Company is also the worldwide management company for renowned art licensing agency Alaska Momma.

About Nicktoons Network
Nicktoons Network is the fastest growing kids’ network* and offers a 24- hour schedule featuring programming such as the Nicktoons Network Animation Festival, Speed Racer: The Next Generation, Kappa Mikey, The Secret Show and Edgar & Ellen, as well as a roster of hits that have defined kids’ and animation lovers’ TV, including Avatar: The Last Airbender, Invader Zim, Danny Phantom, SpongeBob SquarePants, The Fairly OddParents and The Adventures of Jimmy Neutron, Boy Genius. Nicktoons Network is a part of the MTV Networks expanded suite of channels available for digital distribution. The new channels include MTV Hits, MTV Jams, Nicktoons Network and VH1 Mega Hits, expanding and strengthening MTV Networks’ digital offerings to thirteen services.
Nicktoons Network currently reaches 50 million homes via cable, digital cable and satellite, and can be seen on Cablevision, Charter Communications, Comcast Cable, Cox Communications, DirecTV, DISH Network and Time Warner Cable. Nicktoons, and all related titles and logos are property of Viacom, Inc.
*Nicktoons Network was the fastest growing kid’s network in the past year among K6-14, K9-14 and K12-17. Source: Nielsen Media Research, 8/27/07- 6/8/08 vs. 8/28/06-6/10/07. (Live) US AA%

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