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PR: MODA Presents Design at Play: The High Design & Low-Brow Humor of Cartoon Network

by on January 17, 2007

MODA presents
Design at Play: The High Design and Low-Brow Humor of Cartoon Network
Opening February 1-May 19

New Exhibit to Feature Atlanta-Based Network’s Award-Winning Print,
Billboard, On-Air, Online and Premium Products Created to Support Original
Animated Series and Specials

Museum of Design Atlanta (MODA) is pleased to announce the forthcoming
exhibition, Design at Play: The High Design and Low-Brow Humor of
Cartoon Network, a formal presentation of the Atlanta-based network’s
multiple award-winning creative work that is scheduled to run Feb. 1-May 19
at the museum’s downtown facilities at 285 Peachtree Center Avenue. The
multi-media exhibit-featuring wide samples of print advertising and
marketing materials, billboard executions, premium design, on-air spots,
Web sites and online games, each designed to support the network’s
original animated programming-will spotlight the local talents of Cartoon
Network’s renowned team of designers, writers, animators, producers and
graphic artists.

Spanning three full galleries at MODA, this first-time partnership also
will explore the process of creating an animated television program
from doodles and 3-D models to styleguides and storyboards. Furthermore,
Design at Play will review the “holistic” approach to branding and
promotion through multimedia platforms, explore product design and
packaging for retail, and highlight creative examples of more traditional

“We are extremely honored that such a well-respected institution as
MODA would want to showcase Cartoon Network’s creative efforts in a modern
arts museum setting,” said Gary Albright, senior vice president of
Creative Services for Cartoon Network. “This is the first time we’ve ever
been able to develop a formal, interactive presentation of our work
that can be enjoyed and studied by fellow artists here in Atlanta. I
believe it will reveal just how much thorough communication and teamwork is
needed to develop a comprehensive marketing campaign on the scale in
which we regularly work.”

“Since its inception just 15 years ago, Cartoon Network has become a
leading influencer of popular culture,” said Laura Moody, director of
communication and exhibitions for MODA. “Through its typically
delightful, always innovative and sometimes rather edgy original animation,
Cartoon Network has created numerous popular entertainment icons that appeal
to a wide range of audiences, from the very young to the hipster
thirty-something. And they do it seamlessly across multiple
platforms-television, online, video gaming, outdoor advertising, even licensing and
merchandising-all that require a unified graphic approach. We’re certain
visitors will be fascinated by this first-look opportunity to review
the best of Cartoon Network’s creative design.”

Often overlooked, cartoons are one of the most widely seen forms of
graphic design around the world and an indicator of rapid technological
evolutions taking place in the design field. In addition to the
animation design, Design at Play: The High Design and Low-Brow Humor of Cartoon
Network will explore the product market for cartoon related
memorabilia, including toys, apparel and decorative items.

The exhibition also will highlight the work of creative masterminds
behind some of Cartoon Network’s most beloved cartoons, including animator
Craig McCracken, who created the global cartoon sensation, The
Powerpuff Girls, and the network’s current top original series, Foster’s Home
for Imaginary Friends, recently featured as part of the Macy’s
Thanksgiving Day Parade in New York.

Additional original shows that will be featured include Ed, Edd n Eddy,
My Gym Partner’s a Monkey, The Grim Adventures of Billy & Mandy and
Camp Lazlo. A special treat for the Atlanta audience will be the
inclusion of Cartoon Network’s newest production, Class of 3000, which
premiered in November. The series, which is set in Atlanta, is created by
Atlanta’s own André 3000 Benjamin of the hip hop duo Outkast.

MODA is the only museum in the southeast devoted exclusively to the
celebration and study of all things design. Through engaging exhibitions,
K-12 educational outreach and adult programming, MODA examines how
design affects our daily lives. MODA is located at 285 Peachtree Center
Ave, Marquis Two Tower, Atlanta, GA, 30303, .www.museumofdesign.org

Cartoon Network (CartoonNetwork.com), currently seen in more than 91
million U.S. homes and 160 countries around the world, is Turner
Broadcasting System, Inc.’s ad-supported cable service offering the best in
original, acquired and classic animated entertainment for kids and
families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its
channel space with Adult Swim, a late-night destination showcasing
original and acquired animation for young adults 18-34.

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