Nickelodeon characters including Teenage Mutant Ninja Turtles
and SpongeBob help kids learn to code at nick.co.uk/codeit
London, Thursday, 15th January 2015 – Nickelodeon UK today unveils its newest online experience, Code-It. Designed to help kids explore the fundamentals of computer coding and complementing the new national curriculum, Code-It is aimed at kids aged six to 12 and is available at Nick.co.uk/Codeit.
Through Code-It kids can manipulate a variety of Nickelodeon characters; animating them to move, change their expression, their size and more. Providing ‘how-to’ videos and graduated levels of difficulty to encourage and challenge all users, Code-It has been designed to promote and support an understanding of coding syntax, employing a specially-created coding language that is aligned to commonly-used code. As users gain more confidence, taking on more complex coding tasks and animating more Nickelodeon characters, they will earn special rewards – badges visible to other Code-It users. More experienced coders will also be able to write their own code in the Advanced Code Editor.
“Through Code-It we hope to help kids enhance their coding skills in a fun and engaging way and give them an opportunity to create with their favourite characters. I’d like to think that Code-It could inspire digital animators and developers of the future,” said Suzie Adams, Digital Director, Nickelodeon UK.
Once a user has programmed a sequence, they can upload it to the animation gallery where other Nick.co.uk users will be able to view both the finished animation and edit the code used to produce it. Users can also submit an animation to be selected by Nickelodeon to form part of the popular ‘Do Not Touch Button,’ Nick.co.uk’s random animation generator.
Code-It is developed by Nickelodeon UK and Brighton-based digital agency, We Are Tilt.
The Nickelodeon UK Network is available in 14 million cable and satellite homes and now reaches more than 10 million viewers a month. Launched in 1993, the top-performing Nickelodeon network comprises seven dedicated entertainment channels for kids aged 4-15 and their families: Nickelodeon, Nickelodeon HD, Nickelodeon +1, Nicktoons, Nick Jr., Nick Jr. +1 and Nick Jr. Too. The entertainment company has built a diverse multi-platform business by putting kids first in everything it does – Kids Rule! Content is at the core of the business with critically-acclaimed and hugely-popular television programming from the UK and around the world merging with bespoke content online and a dedicated Nick app, as well as consumer product and recreation opportunities such as the UK’s first-ever Nick theme park, Nickelodeon Land.
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