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PR: Dwyane Wde and Baron Davis Enlisted for GET ANIMATED Volunteer Event

by on February 11, 2008

FRIED DYNAMITE Host Blake Michael Learns About Being an All-Star From
Baron Davis

Friday, Feb. 15, 7-11 p.m.

GET ANIMATED Interactive Tour Spotlights Cartoon Network’s Booth
at NBA All-Star Jam Session Presented by adidas(r), Feb. 14-17

Building upon its current 2007-08 promotional partnership with NBA
Cares, Cartoon Network has enlisted the talents of NBA superstars Dwyane
Wade (Miami Heat) and Baron Davis (Golden State Warriors) to lead its
NBA All-Star 2008 GET ANIMATED volunteer and programming efforts,
respectively, in New Orleans on Friday, Feb. 15, 2008. Wade, national
spokesman for Cartoon Network’s Rescuing Recess program, will lead a
team of City Year Louisiana volunteers to Laurel Elementary School,
where nearly 20 different GET ANIMATED projects will occur, from
painting hallways, stairwells and murals in the Reading and Learning
Center, to landscaping planter-boxes and painting new blacktop games and
maps. Additional NBA All-Stars planning to participate with the day’s
event include Allen Iverson (Denver Nuggets), Carmelo Anthony (Denver
Nuggets), Caron Butler (Washington Wizards) and Carlos Boozer (Utah
Jazz). GET ANIMATED is Cartoon Network’s cause initiative designed to
motivate, energize and educate kids and families through a variety of
projects that inspire them to “get active, get healthy and get

“NBA Cares has recruited more than 2,500 NBA family members to volunteer
and support the rebuilding of New Orleans during this year’s NBA
All-Star event,” said Josh Wachs, vice president for NBA Cares. “We’re
thrilled that Cartoon Network has joined this effort by donating its
talent and on-air resources to inspire kids and families to take part in
this worthy effort. Our NBA stars have a powerful voice with kids, so
we hope this day’s efforts on behalf of one school will inspire young
people to do the same for other schools in their hometowns.”

“We’ve looked forward to participating with this amazing weekend of
service ever since we first announced our partnership last fall with NBA
Cares,” said Alice Cahn, Cartoon Network vice president of social
responsibility. “We could not imagine a more rewarding experience than
working in New Orleans to restore an elementary school for kids and
families who’ve been devastated by flooding. Hopefully, standing
alongside stars of the NBA will continue to bring national attention to
the situation and inspire further recovery efforts.”

Baron Davis on Cartoon Network
Baron Davis will be making daily on-air special guest appearances with
the young hosts of Cartoon Network’s Friday night programming franchise,
Fried Dynamite (7-11 p.m.). On Friday, Feb. 15, Davis helps the Fried
Dynamite crew tip off NBA All-Star 2008 when Blake and co-star Kamil Ari
McFadden head to San Francisco to spend time on the court shooting hoops
and running drills while Davis shares how his core values and healthy
lifestyle helped him to become a professional NBA player. He’ll also
take time out to give Blake advice on how he and other kids can do the
same to realize their dreams.

On-air spots featuring Baron Davis will air on Cartoon Network
throughout the two weeks leading up to the NBA All-Star game on Sunday,
Feb 17 in New Orleans. Exclusive tips from Davis also will be available
at www.cartoonnetwork.com with full length content available for view on
Cartoon Network Video, Cartoon Network’s broadband service providing
on-demand, full-length streaming episodes of popular series.

GET ANIMATED Tour at NBA All-Star 2008
Kids and families also will enjoy Cartoon Network and GET ANIMATED’s
extended presence at the NBA All-Star Jam Session, to be held Feb. 14-17
at The Ernest N. Morial Convention Center in New Orleans. Making a
weekend stop along its 40-city nationwide itinerary, the GET ANIMATED
Tour will park directly on the convention floor, offering the
opportunity to engage in physical activities promoting the message of
keeping in shape. Activities will include a Camp Lazlo basketball
drill, a Ben 10 bicycle race, a “Grimbo Limbo” competition and a giant
puzzle co-sponsored by the FDA’s “Spot the Block,” which teaches kids to
read and understand nutrition labels on food packages.

Also among the Cartoon Network Jam Session offerings will be GET
ANIMATED’s premier program, Rescuing Recess, with activation information
for parents to take back to their local schools. Rounding out the
exhibit is a 30 foot inflatable screen featuring Cartoon Network’s most
popular shows including Ben 10, Camp Lazlo, Chowder, Out of Jimmy’s Head
and Foster’s Home for Imaginary Friends.

About Cartoon Network
Cartoon Network (CartoonNetwork.com), currently seen in more than 91
million U.S. homes and 160 countries around the world, is Turner
Broadcasting System, Inc.’s ad-supported cable service offering the best
in original, acquired and classic animated entertainment for kids and
families. Overnight from 10:30 p.m.-6 a.m. (ET, PT), Cartoon Network
shares its channel space with Adult Swim, a late-night destination
showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and
programs branded news, entertainment, animation and young adult media
environments on television and other platforms for consumers around the

About NBA Cares
NBA Cares is the league’s social responsibility initiative that builds
on the NBA’s long tradition of addressing important social issues in the
United States and around the world. Through this umbrella program, the
NBA, its teams and players have committed to donating $100 million to
charity, providing a million hours of hands on service to the community
and creating 250 places where kids and families can live, learn or play.
NBA Cares works with internationally-recognized youth-serving programs
that support education, youth and family development, and health-related
causes, including: UNICEF; the Make-A-Wish Foundation and the Global
Business Coalition on HIV/AIDS, Malaria and Tuberculosis.

About City Year Louisiana
City Year Louisiana corps members serve the community through in-school
support, after-school programming, positive school climate events, and
transformative service projects in Baton Rouge and New Orleans. City
Year Louisiana is also committed to laying the foundation for becoming a
truly state-wide program through the civic engagement of state leaders,
potential partners, and young leaders native to Louisiana who are
interested in joining City Year.

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