171 views 0 comments

PR: Cartoon Network/Adult Swim Ratings Bullets, January 2013 Week 2

by on January 15, 2013
 
Share on Pinterest
There are no images.

Turner Broadcasting has released the following ratings bullets for Cartoon Network and Adult Swim for the second week in January 2013:

CARTOON NETWORK

* Across the second week of January 2013, Cartoon Network ranked as basic cable’s #1 network for Total Day delivery of boys 9-14, and #1 in Early Prime (7-9 p.m.) delivery of boys 6-11 & 9-14.

* Cartoon Network was the #1 destination for kids 9-14 and boys 2-11, 6-11 & 9-14 across all TV networks on Monday Night (7-9p), while #1 with boys 6-11 on Tuesday, Wednesday, and Thursday Night. Monday Night’s delivery performance grew by mostly double-digits across targeted kids and boys demos vs. the same week last year, ranging between 9% and 50%.

* Original animated comedies Adventure Time (Monday, 7:30 p.m.) scored as the #1 telecast of the week among boys 6-11, the #1 telecast of the day among kids 6-11 & 9-14 and boys 2-11 & 6-11. All demos scored significant double-digit delivery gains vs. last year-kids 2-11 grew by 32%, kids 6-11 by 56% and kids 9-14 by 87%. Similarly, Regular Show (Monday, 8 p.m.) ranked #1 in its time period among all kids 2-11, 6-11 & 9-14 and boys 2-11 & 6-11, also earning double-digit delivery gains ranging between 19% and 95%.

ADULT SWIM

* Adult Swim’s Total Day performance ranked #1 on basic cable among adults 18-24, 18-34 & 18-49 and men 18-24 & 18-34 this week. Compared to the same time period in 2012, average Total Day delivery grew among adults 18-24 by 7%, adults 18-34 by 5%, adults 18-49 by 7%, men 18-24 by 3%, men 18-34 by 3% and men 18-49 by 4%.

* Adult Swim also ranked #4 among basic cable networks for Prime Time delivery of adults 18-34. Compared to the same week in 2011, Prime delivery was up with all key adults and men, ranging between 7% and 15%.

* The Adult Swim original series Robot Chicken (Sunday, 12 a.m.) ranked #1 in its time period among adults 18-34 & 18-49 and all key men,
growing by double digits vs. the same time period last year, ranging between 31% and 76%.

* Saturday night’s new episode of The Cleveland Show (10:30 p.m.) ranked #1 in its time period among adults 18-34 & 18-49 and all key men, while the Sunday premiere was #1 among adults 18-24 and men 18-24/18-34.

* Adult Swim programming-including Family Guy, Robot Chicken and American Dad-accounted for 16 of the Top 50 Programs of the Week among Adults 18-34, and 26 (more than half) of the Top 50 Programs of the Week among Men 18-34, both more than any other network.

Related Content from ZergNet:

comments
 
Leave a reply »

 

You must log in to post a comment