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PR: Cartoon Network New Media Unveils "Foster’s" Bloo as 1st Character for CallToons

by on March 29, 2007
 

Cartoon Network New Media Unveils Foster’s Home for Imaginary Friends Star “Bloo” as First Character for CallToons Mobile Application

Soon fans of the lovable but impulsive Blooregard Q. Kazoo from the popular Cartoon Network series Foster’s Home for Imaginary Friends will be ableto claim him as their own friend on their mobile phone. Cartoon Network New Media today announced “Bloo” will be the first featured character within the new mobile application CallToons, the patent-pending technology that replaces ordinary mobile phone functions (such as ringtones and wallpapers) with an all-encompassing entertainment platform provided by users’ favorite characters.

“We are thrilled to launch the product with Foster’s Home for Imaginary Friends and are very excited about Bloo’s participation on the project. Bloo is one of Cartoon Network’s most beloved characters — by both our fans and Bloo himself — and mobile users will now have a way to interact with him directly and experience his personality first-hand,” said Ross Cox, senior director, entertainment products, Cartoon Network New Media.

Cartoon Network New Media developed CallToons in conjunction with Turner Platform R&D, and has been in discussions with Ericsson (NASDAQ:ERIC) regarding concept refinement and content delivery options. The technology takes Cartoon Network New Media into mobile licensing, as the product will be available to non-Turner companies in the future.

CallToons ties together popular mobile content such as ringtones, ringbacks, wallpapers, and audio and text alerts into a character-driven narrative experience unlike any mobile content offering available on the market today. Cartoon Network New Media will introduce additional functionality to the CallToons application in the coming months.

Foster’s Home for Imaginary Friends, created by Craig McCracken, airs on Cartoon Network on Friday evenings at 7 p.m. (ET, PT). In the series, shy eight-year-old Mac has the perfect alter ego in his imaginary friend Blooregard Q. Kazoo. Impulsive and brash, Bloo lives at Foster’s Home for Imaginary Friends, a haven for wayward imaginary friends like Wilt, Eduardo, Coco and others who have been separated from the kids who created them. One of Cartoon Network’s top-rated original series, Foster’s Home for Imaginary Friends is now in its fourth season and has also been greenlit for season five.

About Cartoon Network New Media

Cartoon Network New Media is responsible for the production of Cartoon Network’s popular Web sites, which include CartoonNetwork.com and CartoonNetwork.com (the Spanish-language site for kids). CartoonNetwork.com is one of the most popular entertainment sites in the world for kids, attracting more than 5 million unique users each month (Nielsenhttps://NetRatings). Its top attraction is its roster of games, which drew more than 2 billion game plays in 2006.

In addition, Cartoon Network New Media is the creative force behind Cartoon Network’s video-on-demand offerings, interactive TV and mobile offerings, which include partnerships with major carriers including Sprint, Cingular and Verizon.

About Cartoon Network

Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11:00 p.m. ET Saturday and 10:00 p.m. ET Sunday-Friday, Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

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