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PR: Cartoon Network Launches First AAA, Browser-Based MMOG for Kids

by on January 15, 2009

Cartoon Network Launches First AAA, Browser-Based MMOG for Kids

CARTOON NETWORK UNIVERSE(tm): FUSIONFALL(tm) Available to Play Starting Today

Cartoon Network New Media along with its development partner, Grigon Entertainment, announced today the launch of its AAA, browser-based massively multiplayer online game (MMOG), Cartoon Network Universe: FusionFall.

“We are excited to launch FusionFall, our most ambitious game to date from Cartoon Network,” said Paul Condolora, Senior Vice President, digital for Turner Broadcasting System Inc.’s Animation, Young Adults and Kids Media Group. “With ground-breaking game play and our international development with Grigon, FusionFall expands on our commitment to producing quality games. We know kids will enjoy teaming up with their favorite Cartoon Network characters in this new dynamic world.”

During the beta phase leading up to launch, more than 2.5 million accounts were created, with fans spending hours playing the game. FusionFall is supported by Unity Technology, which allows the game to be played in most Internet browsers on both Macs and PCs. Several safety features, including Crisp Thinking’s NetModerator technology, have also been incorporated into the game to provide a safe environment for kids.

“The response to FusionFall during our beta phase and sneak peek play weekends has been phenomenal,” said Chris Waldron, executive producer of FusionFall. “We’re thrilled to finally offer fans the opportunity to fully explore the Cartoon Network universe online with friends and family.”

FusionFall is an MMOG that takes all of the best Cartoon Network characters, re-imagines them in an anime-inspired style and sets them in dynamic new environments. Players create their own in-game avatars and battle alongside their favorite cartoon characters to save the world from an epic alien invasion. Players team up with friends and more than 50 characters from some of Cartoon Network’s most popular shows, including Ben 10 Alien Force, Dexter’s Laboratory, Foster’s Home for Imaginary Friends, Ed, Edd’ n Eddy, The Powerpuff Girls, Kids Next Door, Samurai Jack, and many more, to restore order to the Cartoon Network universe.

The game mixes all the action of a 3-D console platform game and all the customization, character development and open-ended world exploration of an MMORPG (massively multi-player online role-playing game).

FusionFall is subscription-based but offers a robust free play area in the “Future Zone.” Subscription pricing starts at $5.95 per month, with a Family Plan that offers four connected accounts for $9.95 per month. Discounts for multi-month and yearly subscriptions are also offered at www.FusionFall.com.

Rated E10+ for Everyone 10 and up, the Cartoon Network Universe: FusionFall Victory Pack Exclusive is also available in retail stores for $19.99 from Majesco. The Victory Pack Exclusive retail version of FusionFall is loaded with extras, including a four-month subscription to the online game, an in-depth game guide with details of all Nanos, monsters and adventure paths, and codes for two exclusive outfit and weapon sets only available in the Victory Pack.

About Cartoon Network New Media:

Cartoon Network New Media is responsible for the production of Cartoon Network’s popular Web sites, which include CartoonNetwork.com, ToonamiJetstream.com, Awesomehouseparty.com and FusionFall.com. These sites are some of the most popular entertainment sites in the world for kids, currently attracting an average of more than 6 million unique users each month in the United States (Nielsen Online). The top attraction is their roster of games, which drew nearly 2 billion game plays in 2008. In addition, Cartoon Network New Media is the creative force behind Cartoon Network’s video-on-demand offerings, interactive TV and mobile offerings, which include partnerships with such major carriers as Sprint, AT&T and Verizon.

About Cartoon Network

Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 10 p.m. to 6 a.m. (ET, PT) every day, Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the

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