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PR: Cartoon Network Charts Strong Double-Digit Prime Time and Total Day Growth

by on October 7, 2008
 

Cartoon Network Charts Strong Double-Digit Prime Time and Total Day Growth

Star Wars: The Clone Wars and The Secret Saturdays Premieres Drive Overall Network Success

Thursday Night Comedy and Sunday Movie Franchises Also Earn Double, Triple-Digit Gains Compared to Last Year

Adding a new Friday night of action-adventure to follow its top-performing Thursday night of comedies, Cartoon Network earned across-the-board double-digit ratings and delivery gains in both prime time and total day for the first week of fourth quarter 2008, according to preliminary data from Nielsen Media Research. Powered by the record-breaking premiere of Star Wars: The Clone Wars (Friday, 9 p.m.)-the #1 program in its time period among all broadcast and cable television with kids 2-11, 6-11 and 9-14-and the strong lead-in provided by The Secret Saturdays (Friday, 8 p.m.), Cartoon Network’s prime time performance gains across targeted kid demos grew between 20% and 52% for the week compared to the same time period in 2007. Similarly, total day delivery and ratings gains for the week grew between 14% and 20% among all kids demos. Further network support was fueled by Sunday nights “Flicks” movie presentation (7-9 p.m.) of Scooby-Doo and the Goblin King, which earned double and triple-digit growth among kid viewers.

“Our programming strategy of developing individual nights into viewer destinations for comedy, movies and now action-adventure is clearly resonating with our viewers,” said Stuart Snyder, president and chief operating officer of Turner Broadcasting’s Animation, Young Adults and Kids Media group. “We’re thrilled with these initial numbers and look forward to building solid growth across the fourth quarter.”

Highlights of Cartoon Network’s performance over the first week of fourth quarter 2008 compared to the same 2007 time periods include the following:

Cartoon Network Prime Time (Mon.-Sat., 8-11 p.m.; Sun, 8-10 p.m.) vs. the same 2007 time period

* Kids 2-11 delivery (994,000) grew by 52%, and ratings (2.4) by 50%

* Kids 6-11 delivery (711,000) increased by 43%, and ratings (2.9) by 45%

* Tweens 9-14 delivery (594,000) improved by 21%, and ratings (2.4) by 20%

Cartoon Network Total Day (Mon.-Sat., 6 a.m.-11 p.m.; Sun, 6 a.m.-10 p.m.) vs. the same 2007 time period

* Kids 2-11 delivery (648,000) grew by 18%, and ratings (1.6) by 14%

* Kids 6-11 delivery (430,000) increased by 17%, and ratings (1.8) by 20%

* Tweens 9-14 delivery (335,000) improved by 14%, and ratings (1.4) by 17%

Star Wars: The Clone Wars (Friday, 9 p.m.) vs. the same 2007 time period

* #1 Program of the Entire Week among all broadcast and cable television among boys 2-11, 6-11 and 9-14

* Across the Oct. 3-5 weekend (four airings), Star Wars: The Clone Wars reached 7.8 million persons 2+.

* Kids 2-11 delivery (1,866,000) grew by 136%, and ratings (4.6) by 130%

* Kids 6-11 delivery (1,463,000) increased by 127%, and ratings (6.0) by 122%

* Tweens 9-14 delivery (1,255,000) improved by 110%, and ratings (5.1) by 113%

The Secret Saturdays (Friday, 8 p.m.) vs. the same 2007 time period

* #1 Program in its time period among all broadcast and cable television with boys 2-11, 6-11 and 9-14

* Kids 2-11 delivery (1,129,000) grew by 40%, and ratings (2.8) by 40%

* Kids 6-11 delivery (815,000) increased by 31%, and ratings (3.3) by 27%

* Tweens 9-14 delivery (675,000) improved by 21%, and ratings (2.8) by 22%

“Har Har Tharsdays” Comedy Line-up (Thurs., 7:30-10 p.m.) vs. the same 2007 time period

* Kids 2-11 delivery (1,164,000) grew by 49%, and ratings (2.9) by 53%

* Kids 6-11 delivery (841,000) increased by 43%, and ratings (3.4) by 42%

* Tweens 9-14 delivery (637,000) and ratings (2.6) both improved by 18%

“Flicks” (Sun, 7-9 p.m.) vs. the same 2007 time period

* Kids 2-11 delivery (1,349,000) grew by 109%, and ratings (3.3) by 106%

* Kids 6-11 delivery (919,000) increased by 82%, and ratings (3.8) by 81%

* Tweens 9-14 delivery (694,000) improved by 38%, and ratings (2.8) by 33%

Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

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RATING PERIOD: 9/29/08 – 10/05/08

SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

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