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PR: Ben 10: Race Against Time Attracts 13 Million Viewers 2+ Thanksgiving Weekend

by on November 29, 2007

Ben 10: Race Against Time continued to show its muscle across the Thanksgiving weekend as the original live-action movie special drew more than 13 million different viewers ages 2+ across its Thanksgiving weekend presentations (Nov. 21-25), according to preliminary data from Nielsen Media Research. The Wednesday night premiere (Nov. 21, 8 p.m.) scored as the #1 telecast of the week on cable and broadcast television among boys 6-11 and boys 2-11. Ben 10: Race Against Time also set new records as the most-watched telecast in Cartoon Network history. Additionally, Cartoon Network posted its most-watched day ever in total day delivery—Wednesday, Nov. 21—with kids 6-11 (785,000), kids 2-11 (1,101,000), boys 6-11 (615,000) and boys 2-11 (840,000).

Coupled with the premiere, encore presentations of Ben 10: Race Against Time on Wednesday (9:30 p.m.), Friday (8 p.m.), Saturday (10 a.m. and 7:30 p.m.) and Sunday (6 p.m.) attracted 13,032,000 unduplicated viewers ages 2+. The Saturday morning airing also lifted the branded morning franchise “Dynamite Action Squad” (Saturdays, 9 a.m.-12 p.m.) by double-digits across kids 6-11 (both delivery and ratings up 18%), kids 2-11 (delivery up 10%, ratings up 11%), boys 6-11 (delivery up 20%, ratings up 18%) and boys 2-11 (delivery up 16%, ratings up 15%).

Highlights of Ben 10: Race Against Time’s premiere performance vs. the same time period last year include the following:

Ben 10: Race Against Time Premiere (Wednesday, 8 p.m.) vs. the same 2006 time period

  • Persons 2+ delivery (3,987,000) increased by 86%, and ratings (1.4) by 75%—best performance in Cartoon Network history
  • Kids 6-11 delivery (1,466,000) grew by 115%, and ratings (6.0) by 114%—top delivery since Nov. 2001
  • Kids 2-11 delivery (2,084,000) improved by 137%, and ratings (5.2) by 136—top performance since Jan. 2002
  • Boys 6-11 delivery (1,210,000) expanded by 122%, and ratings (9.7) by 120%—tied best performance in 2001
  • Boys 2-11 delivery (1,621,000) catapulted by 142%, and ratings (7.9) by 139%—best performance in Cartoon Network history

Ben 10: Race Against Time is Cartoon Network’s first live-action made-for-TV movie based on its hit animated action-adventure series, Ben 10, about a young boy, who with the flick of a powerful alien wristwatch (The Omnitrix) can turn into 10 different aliens with amazing superpowers.

About Cartoon Network
Cartoon Network (CartoonNetwork.com), currently seen in nearly 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

About Turner Broadcasting System, Inc.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

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