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PR: BEN 10: ALIEN FORCE Continues Ratings, Delivery Surge Among Kids and Boys

by on April 29, 2008

BEN 10: ALIEN FORCE Continues Ratings, Delivery Surge Among Kids and Boys, Building Upon Last Week’s Saturday Morning Premiere by 7% – 24%

New Series Ranks as #1 Program in its Time Period on All Television Among Kids 9-14, Boys 9-14 and boys 6-11

Cartoon Network presented the second episode of its new animated original series BEN 10: ALIEN FORCE on Saturday, April 26, at 10 a.m. in its regularly scheduled timeslot, firmly beating its performance last Saturday, according to preliminary data from Nielsen Media Research. Proving the supernatural power of the Omnitrix, BEN 10: ALIEN FORCE charted 17% ratings growth and 21% delivery growth among kids 9-14, 9% ratings and delivery growth among kids 6-11 and 7% ratings and delivery growth among kids 2-11. Overall, BEN 10: ALIEN FORCE ranked as the #1 program in its time period compared to all broadcast and basic cable competition among kids 9-14, boys 9-14 and boys 6-11. Prior to BEN 10: ALIEN FORCE’s premiere last week, Cartoon Network previously ranked #1 in the time period on April 12 with a telecast of the original BEN 10 animated series.

Highlights of BEN 10: ALIEN FORCE second week performance compared to its original series premiere performance last week include the following:

BEN 10: ALIEN FORCE (Saturday, Apr. 26, 10 a.m.) vs. the same time period last week

* Kids 9-14 delivery (693,000) grew by 21%, and ratings (2.8) by 17%-#1 in time period on all television

* Kids 6-11 delivery (910,000) and ratings (3.7) both improved by 9%

* Kids 2-11 delivery (1,161,00) and ratings (2.9) both jumped by 7%

* Boys 9-14 delivery (554,000) increased by 24%, and ratings (4.4) by 22%-#1 in time period on all television

* Boys 6-11 delivery (680,000) expanded by 21%, and ratings (5.5) by 22%-#1 in time period on all television

* Boys 2-11 delivery (852,000) increased by 13%, and ratings (4.1) by 11%

Ben 10: Alien Force begins the next chapter in the continuing Ben 10 saga five years later when 15-year-old Ben Tennyson chooses to once again put on the OMNITRIX and discovers that it has reconfigured his DNA and can now transform him into 10 brand new aliens.

Cartoon Network (CartoonNetwork.com), currently seen in nearly 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.


RATING PERIOD: 4/21/08 – 4/27/08

SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 112,800,000 homes.

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