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Nintendo’s In The Super Bowl This Year

by on February 2, 2017
 

With the Wii U in its rearview window, Nintendo seems more willing to admit it screwed up. One of the reasons for the Wii U’s failure, they say (and they’re correct) was its botched marketing. The console was underpromoted and its features were not explained very well. Many consumers assumed it was another add-on for the Wii. Some people never even knew it was there.

Nintendo is determined not to repeat that mistake, and they’ve cleared Super Bowl ad space to show off the Switch to America. To the melody of Imagine Dragons’ “Believer,” viewers are shown a montage of everything the Switch is capable of: living room play, portable play, gimmicky Wii-style games, and more. Clips from Breath of the Wild, Arms, Splatoon 2 and Mario Kart 8 are shown throughout.

The version Nintendo’s put online is the extended cut that lasts one minute and 41 seconds. It is unknown how long the Super Bowl version will run, but 30 seconds of airtime this year costs $5 million.

In other Nintendo news, the company says the number of Switch games in development has reached over 100 titles. The Switch’s online subscription service has an estimated price (2000 to 3000 yen per year, or $14 to $24…most likely $20). They have also announced they’re expanding their mobile output with the goal of producing up to three smartphone games a year.

The Super Bowl kicks off February 5 at 6:30 Eastern/3:30 Pacific on the Fox network; the Switch goes on sale March 3.

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