There are times when you wonder if Nintendo lives in a bubble, and today’s headlines provided the strongest evidence to date. The famed video game company just announced they’re going to cease manufacturing and selling the NES Classic, their hottest-selling item of 2016. Yes, really. April Fool’s Day was 13 days ago.
Throughout April, NOA territories will receive the last shipments of Nintendo Entertainment System: NES Classic Edition systems for this year. We encourage anyone interested in obtaining this system to check with retail outlets regarding availability. We understand that it has been difficult for many consumers to find a system, and for that we apologize. We have paid close attention to consumer feedback, and we greatly appreciate the incredible level of consumer interest and support for this product.
In a conversation with a bewildered IGN reporter, a Nintendo representative explained that the NES Classic was planned to be a limited-edition item from the get-go, and that it was always fated to an early discontinuation. The fact that each shipment sold out instantly (to this day, I’ve never actually seen one on a store shelf) didn’t change Nintendo’s plans at all. “NES Classic Edition wasn’t intended to be an ongoing, long-term product. However, due to high demand, we did add extra shipments to our original plans.” I guess there’s that?
With the Switch blowing up sales charts, Nintendo may not need the NES Classic anymore, but this is definitely one of the most tone-deaf business decisions we’ve ever heard.