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Nicktoons Renews "Wolverine and the X-Men"; New S1 Eps Resume May 22, 2009

by on May 6, 2009

Nicktoons Network has renewed Wolverine and the X-Men, acquiring the next 26 episodes of the series after it helped garner the network’s highest April ratings in its history. New episodes of the first season of the show will resume on May 22, 2009, at 8:00 PM (Eastern). The second season of the show was greenlit last December.

The new series follows Marvel Comics’ iconic team of super-powered mutants, now led by the enigmatic and feral Wolverine as they try to avert a catastrophe foretold by the comatose Professor Charles Xavier (read our review of the series premiere).

The full press release follows:

Nicktoons Network Unleashes Additional 26 Episodes of Marvel’s
Wolverine and the X-Men Following Network’s Highest-Rated April Ever!

(click to enlarge)

NEW YORK, May 6, 2009 – Nicktoons Network, the fastest-growing kids’ network*, has picked up 26 additional half-hour episodes of Wolverine and the X-Men from Marvel Animation for a total of 52 episodes. The new animated series, which follows Wolverine as he reunites the X-Men, clawed its way to the highest-rated original series premiere ever with kids on Jan. 23. The ratings success of Wolverine and the X-Men helped lead Nicktoons Network to its highest-rated April ever with all core demographics and total viewers. New episodes from season one of Wolverine and the X-men will return on Fridays beginning May 22 at 8:00 p.m. ET.

Wolverine and the X-Men is a proven hit with our audience who can’t get enough of this new action-packed series,” said Keith Dawkins, Nicktoons Network General Manager, Senior Vice President, Nickelodeon Programming Partnerships. “We are excited to continue working with Marvel to bring viewers the next chapter for these super heroes.
Led by Marvel Animation’s Wolverine and the X-Men and Iron Man: Armored Adventures, Nicktoons Network posted the highest gains of any other kids’ network with boys 6-11 and boys 6-14 in prime time and total day for quarter-to-date (3/30/09-4/26/09). The network grew its ratings by +50% with boys 6-11 in total day and +33% in prime time, and posted a +67% gain with boys 9-14 in both total day and prime time (Source: NMR, Live + Same Day). Additionally, Nicktoons Network just completed its highest-rated first quarter with kids 6-11, boys 6-11, tweens 9-14, boys 9-14 and total viewers.

Wolverine and the X-Men airs regularly on Nicktoons Network Fridays at 8:00 p.m. ET following Iron Man: Armored Adventures (7:00 p.m. ET), which follows Marvel’s armored super hero, Tony Stark, as he attempts to balance the pressures of being a teen with his responsibilities as Iron Man.
About Wolverine and the X-Men:
In the late 20th century, mankind began to change. Suddenly, teenagers developed unthinkable abilities that science classified as the next stage in human evolution. In response, Professor Charles Xavier created a School for Gifted Youngsters so the young ‘mutants’ could learn to control their uncanny abilities and live in harmony with the non-mutant members of society. From then on, Xavier’s students – the X-Men – intervened to protect the peace until a mysterious explosion devastated Xavier’s school. Leaderless and without direction, the X-Men disbanded and the man known as Wolverine struck out on his own.
One year later, the once fiercely independent Wolverine must reunite the X-Men to prevent a horrible vision of the future where the X-Men gave up on Xavier’s mission and the world fell into chaos. With great tragedy in their past and their future, Wolverine must lead Xavier’s disillusioned students against the forces of fate and destiny. Perhaps together Wolverine and the X-Men can steer the course of history away from catastrophe. But no challenge Wolverine has ever faced can prepare him. On top of learning to lead the X-men for the first time, he’s charged with trying to prevent a vision of a dark future from coming to pass. If the X-Men are to stay together as a team long enough to save the world, Wolverine will have to set aside his doubts, and the loner will have to become a leader.

About Marvel Entertainment:
Marvel Entertainment, Inc. is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel’s strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online. For more information, visit www.marvel.com.

About Nicktoons Network:
Nicktoons Network is the fastest growing kids‘ network* and offers a 24-hour schedule featuring programming such as the Nicktoons Network Animation Festival, Wolverine and The X-Men, Speed Racer: The Next Generation, Kappa Mikey, The Secret Show and Martin Mystery, as well as a roster of hits that have defined kids‘ and animation lovers’ TV, including Avatar: The Last Airbender, Invader Zim, Danny Phantom, SpongeBob SquarePants, The Fairly OddParents and The Adventures of Jimmy Neutron, Boy Genius. Nicktoons Network is a part of the MTV Networks expanded suite of channels available for digital distribution. The new channels include MTV Hits, MTV Jams, Nicktoons Network and VH1 Mega Hits, expanding and strengthening MTV Networks’ digital offerings to thirteen services.

Nicktoons Network currently reaches 54 million homes via cable, digital cable and satellite, and can be seen on Cablevision, Charter Communications, Comcast Cable, Cox Communications, DirecTV, DISH Network and Time Warner Cable. Nicktoons, and all related titles and logos are property of Viacom, Inc.

*Nicktoons Network is the number-one fastest growing kids network with Kids 6-11, Boys 6-11 and Tweens 9-14 in 1Q09 (Source: Nielsen Media Research, 12/29/08-3/29/09 vs. 12/31/07-3/30/08. Live+SD US AA% (000).

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