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Nickelodeon Secures Multi-Million Dollar Advertising Deal with Chevrolet

by on May 9, 2005

Nickelodeon has partnered with Chevrolet in a multi-million dollar advertising and promotional multiplatform deal, the companies jointly announced today.

The advertising buy will be divided between several Nick platforms including Nickelodeon Television — specifically the Nick Jr. block — Nickelodeon and Nick Jr. Magazines, and Nickjr.com. The deal includes dedicated 30-second spots on Nick Jr. generating awareness of PhatNoise technology. Nickelodeon will supply in-vehicle content for the Uplander and other General Motors family vehicles equipped with portable digital entertainment systems that contain PhatNoise technology. Properties that will be provided include SpongeBob SquarePants, The Fairly OddParents and Blue’s Clues, as well as several Noggin and Nicktoons properties.

Consumers can visit the Nick Jr. website (www.nickjr.com) to test the PhatNoise technology and for a chance to win a vacation at the first-ever ‘Nick Hotel’ and a brand new Chevrolet Uplander LT.

Additionally, Chevrolet will be lending support to the opening of the Nickelodeon Family Suites by Holiday Inn. An Uplander, along with a product specialist, will be on-site at the hotel for two months surrounding the hotel’s grand opening. Two Uplander vehicles will also serve as courtesy cars for the hotel during the General Motors promotional window.

[Source: PR Newswire]

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