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Nick Previews Toy Fair Lineup, Claims ‘Dora the Explorer’ #1 Toy Line

by on February 9, 2007

According to a press release from Nickelodeon outlining their plans for Toy Fair, holiday 2006 sales propelled Dora the Explorer into the number one slot as the year’s top toy license.

In addition to introducing new licensing partners CDI/Jakks, Mega Bloks, RC2 and Imperial Toy at this year’s trade show, Nick plans to showcase new Dora the Explorer, Go, Diego, Go! and The Backyardigans playsets, Avatar: The Last Airbender action figures and toys as well as Spongebob Squarepants games, including an updated version of the classic “lights and buzzers” board game with a distinct Bikini Bottom twist – ‘Operation Spongebob Squarepants’.

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