CN Exec Describes Network Strategy

c21 Media profiles and interviews Cartoon Network chief Stuart Snyder, giving the network topper the chance to describe and justify the network's moves over the last four years.

In the buzzword-heavy article, Snyder points to better demographic numbers for his network and credits a strategy of targeting specific nights toward specific audiences while also providing a balanced array of programming. "We look at our strategy as always being a comedy focus, boys-skewing but girls-inviting," he tells the magazine.

The article notes that anime has a much diminished presence on Cartoon Network, and glances at the anger generated by "fanboys" at the presence of live-action programming on the schedule, but offers no direct explanation or justification for the changes beyond an implicit nod at the "diversification" strategy.

The article also describes some of the network's business moves, including its continuing association with Time Warner sibling Warner Bros. Animation. The channel is also developing a live-action Ben 10 feature film with Lethal Weapon/Die Hard/Matrix-producer Joel Silver.