E1 Entertainment will be releasing $9.99 on DVD on February 23, 2010. The movie by Tatia Rosenthal uses stop-motion animation to adapt the short stories of Israeli writer Etgar Keret, and features the voices of Geoffrey Rush, Anthony LaPaglia, Joel Edgerton, and Claudia Karvan. Suggested retail price is $24.98.
The full press release follows:

“Beautiful.”
-- The Los AngelesTimes
“An artful film that’s enchanted, enchanting,
and meaningful too.”
-- Entertainment Weekly
WANT TO KNOW THE MEANING OF LIFE? IT’LL COST YOU IN THIS ACCLAIMED 2009 THEATRICAL, A STOP-MOTION MASTERPIECE FEATURING THE VOICE TALENTS OF OSCAR®-WINNER GEOFFREY RUSH AND ANTHONY LAPAGLIA
The meaning of life is on sale now! And 28-year-old unemployed Dave Peck is going to buy it for $9.99 in his quest to find the answer to the ever-vexing question in this beautifully crafted stop-motion animated feature based on the short stories of Etgar Keret. This film festival favorite from Director Tatia Rosenthal, featuring the voice talents of Academy Award® Winner Geoffrey Rush (Pirates of the Caribbean, Shine), Anthony Lapaglia (“Without a Trace,” Empire Records), Joel Edgerton (Smokin’ Aces, King Arthur) and Claudia Karvan (Daybreakers, Long Weekend), $9.99 – an Official Selection of the prestigious Toronto Film Festival and New Directors/New Films and winner of both the Audience and Best Director Awards at the Mexico City International Film Festival -- received wide critical acclaim throughout its 2009 theatrical run. It makes its home entertainment debut this February…only from E1.
In $9.99, Dave (Samuel Johnson, The Illustrated Family Doctor) – who still lives at home and has neither goals nor aspirations – finds an ad for a small, yet amazing booklet promising the meaning of life for a bargain price. Wishing to share his discovery, his path crosses with those of his unusual apartment block neighbors, who are all on their own searches for hope and redemption. Retiree Albert (Barry Otto, Australia, Oscar and Lucinda, Strictly Ballroom) is busy trying to entertain his live-in, disgruntled Guardian Angel (Rush). Down the hall, Marcus Pocus, an in-debt magician, has fallen prey to a trio of repossessors, one of whom is Dave’s brother, Lenny. Elsewhere in the building, underachieving Ron ignores his demanding fiancee in favor of a group of hard drinking two-inch tall students, while Zack, a little boy, struggles with the destruction of his piggy bank. And Dave’s single-dad Jim (Lapaglia) struggles to keep his world in order. Taken together, these stories offer a beguiling view of what hope looks like in a hauntingly fragmented world.
Format: DVD/Single
Run time: 78 mins.
Rating: R
Price:$24.98srp
Prebook/Street: January 26/February 23
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