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May 2001

Kids' WBRatings Report: End-of-Season Numbers
Kids' WB PressRelease
Fri., May 25, 20017:00 PM

KIDS' WB! FINISHES SEASON AS #1 BROADCAST NETWORKAMONG KIDS 2-11, KIDS 6-11, BOYS 2-11 AND BOYS 6-11

KIDS' WB! DOMINATES MAY SWEEPS IN BOYS 6-11 AND RANKS #1 AMONG BROADCAST COMPETITION IN KIDS 2-11, KIDS 6-11 AND BOYS 2-11

"Pokémon: The Johto Journeys," "X-Men: Evolution," "Jackie Chan Adventures" And "The Zeta Project"Capture Top Spots Among All Key Demos

BURBANK, CA (May 24, 2001) - Kids' WB! wrapped up the 2000-2001 season as the #1 broadcast network among Kids 2-11 (3.0/13), Kids 6-11 (3.6/15), Boys 2-11 (4.0/16) and Boys 6-11 (4.8/20). For the season, Pokémon: The Johto Journeys, in its 10:00 a.m. ET time period, dominated as the #1 program among all competition, including cable, in Boys 2-11 (5.8/21) and Boys 6-11 (7.2/26), and ranked #1 among the broadcast competition in Kids 2-11 (4.5/16) and Kids 6-11 (5.6/20).

Kids' WB! finished the highly-competitive May sweeps ratings period as the #1 network among all Saturday morning competition, including cable, in Boys 6-11 (4.8/21). The network ranked as the #1 broadcast network in Kids 2-11 (2.8/13), Kids 6-11 (3.4/16) and Boys 2-11 (3.8/17). Among Kids 2-11, Kids' WB! outperformed Fox Kids (2.4/11), ABC (1.9/9) and CBS (1.5/7), and took six of the top 10 broadcast program spots. 

For May sweeps, Pokémon: The Johto Journeys, at 10:00 a.m. ET, captured the #1 overall program spot in Boys 2-11 (4.9/19) and Boys 6-11 (6.1/24). The animé-adventure series also led as the #1 broadcast program among Kids 2-11 (3.7/15) and Kids 6-11 (4.4/17). In its 9:30 a.m. ET time period, X-Men: Evolution scored top honors as the #2 program for the May sweeps period in Boys 2-11 (4.7/18), tying Nickelodeon's "Rugrats" (4.7/19), and Boys 6-11 (5.8/22), tying with Jackie Chan Adventures (5.8/24). Ranking #2 among the broadcast competition, the teenage mutant superheroes led in Kids 2-11 (3.4/14) and Kids 6-11 (4.0/17). 

Additional Kids' WB! May sweeps highlights include: 

-- Jackie Chan Adventures, at 9:00 a.m. ET, rounded-up the May sweeps by ranking #3 among the broadcast competition in Kids 6-11 (3.9/18), tying with The Zeta Project, and Boys 2-11 (4.4/19), and finished fourth among Kids 2-11 (3.1/15). 

-- In its 10:30 a.m. ET time period, the new break-out hit series The Zeta Project beat the broadcast competition to rank #3 for May sweeps in Kids 2-11 (3.3/14) and Kids 6-11 (3.9/16), tying with Jackie Chan Adventures. The futuristic series landed a spot among the top five broadcast programs in Boys 2-11 (4.3/18) and Boys 6-11 (5.3/22). 

-- Static Shock, in its 11:00 a.m. ET time period, ranked among the top 10 broadcast programs in Kids 2-11 (2.6/12), Kids 6-11 (3.1/14) and Girls 6-11 (2.2/10), and posted a 3.3/15 in Boys 2-11 and a 4.0/18 in Boys 6-11.

-- Men in Black: The Series, at 11:30 a.m. ET, finished the May sweeps as oneof the top 10 broadcast programs among Kids 2-11 (2.5/12), Kids 6-11 (3.0/14),Boys 2-11 (3.5/17) and Boys 6-11 (4.1/19).

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