The formation of this new group will be used as synergy. AOL Time Warner has already used synergy with it's AOL and Warner Brothers products. Cooperative interaction among groups, especially among the acquired subsidiaries or merged parts of a corporation, that creates an enhanced combined effect. When new WB movies are released, AOL offers free chats with actors of WB movies. Another example is when Netscape software (also owned by AOL Time Warner) is integrated into WB owned sites, i.e., wbonline.com, time.com, etc.

Now you are probably asking how this affects Kids' WB! and Cartoon Network. Well, the WSJ.com puts it very simply, "Putting the cable and broadcast networks into one unit is part of AOL Time Warner's plan to rerun one program over multiple networks, so WB cartoons could run on the Cartoon Network, or vice versa. "It is very much of Kellner's plan to have Cartoon Network and Kids' WB! working together, through advertising and even sharing series. Kellner calls it a "no-brainer," that Cartoon Network and Kids' WB! would work together because "This new structure makes that possible," he said. Can you imagine "Powerpuff Girls" or "Dragonball Z" on Kids' WB! or "Men In Black," "Batman Beyond" or "Pokemon" airing on Cartoon Network? They are strong possibilities.

Another possibility is the launch of a Toonami network. One of Kellner's top priorities is creating new networks. With the success of the Toonami programming block currently airing on Cartoon Network and the fact that Cartoon Network really wants to air adult-themed animation, but can't because children still watch the network at late-night (or as Cartoon Network claims), it would make sense that they might want to launch a Toonami network. Toonami is a block of action animated series that air on Cartoon Network. For more information on Toonami, check out one of Toonzone's hosted sites, CNX run by Jeff Harris.