Betty Cohen Stepping Down as President of Cartoon Network Wordwide
to Pursue Next Venture Within AOL Time Warner / Turner Broadcasting
Family
Press Release
Mon., June 18, 2001 2:06 PM
Betty Cohen announced today that she will leave her post as president
of Cartoon Network Worldwide, effective July 16, but will stay within
the AOL Time Warner/Turner Broadcasting System, Inc. (TBS, Inc.) family.
Cohen's immediate plans are to develop multi-platform programs
and services for a target audience of young adults and teens. Bradley
Siegel, president of general entertainment networks for TBS, Inc.,
will add oversight of Cartoon Network to his portfolio, which now
includes TBS Superstation, TNT, Turner Classic Movies, Turner South
and Cartoon Network in a unified Entertainment Networks group.
Cohen is a 13-year veteran of Turner Broadcasting, during which
time she oversaw the creation and launch of the all-animation Cartoon
Network, where she has served as its senior executive for the past
10 years. Cohen has led all business operations, creative direction,
programming strategy and marketing for Cartoon Network, one of the
most successful entertainment brands in cable television history.
She has also headed up the start-up of CartoonNetwork.com and Boomerang,
and overseen Turner Learning. Turner Learning, whose contacts in
the high school and collegiate communities will be valuable as she
develops her next venture, will continue to report to Cohen.
Said Betty Cohen:
``My tenure at Turner Broadcasting, and particularly with Cartoon
Network, has been a series of remarkable opportunities. I am now
excited to focus my attention on what the next big thing in my life
and career will be. I am an entrepreneurial builder, and Jamie Kellner
has afforded me the opportunity to pursue a dream of mine. There
is no better time to do that than right now. I could not have reached
this decision without the support of Jamie and Bob Pittman, who
by word and example have inspired me to pursue new challenges in
my life and career, as they have done recently. I am also grateful
to the Cartoon Network management team, in whom I have complete
confidence. Their passion and enthusiasm for our business are the
bedrock of Cartoon Network's success and will continue to power
its remarkable growth.''
Said Jamie Kellner, Chairman and CEOof TBS, Inc.:
``Betty and I have spoken at length about her plans, and I'm excited
about this next chapter in her work here at Turner Broadcasting.
She is a first-class builder of successful companies, and I am excited
about the pursuit of her new dream and gratified that it will be
within the AOL Time Warner and TBS, Inc. family. She has played
a defining role in what is arguably the most successful cable business
of the past decade. The terrific management team she has assembled
and empowered will continue to direct the day-to-day operations
of Cartoon Network, under the direction of Brad Siegel.
Said R. E. Turner, Vice Chairman of AOL Time Warner:
``Cartoon Network would not be the success it is today had it
not been for Betty's vision and leadership. She turned our library
of classic cartoons into one of the most valuable media properties
in the world. I respect Betty as a business person and admire her
as a colleague and friend. I can't wait to see what she comes up
with next.''
Said Bradley Siegel, President, General Entertainment Networks,
TBC, Inc.:
``Betty and her senior executive staff have built one of the great
success stories in all of television. They have created a television
brand that is a true destination for kids and cartoon lovers, and
the ratings, new characters and brand extensions are there to prove
it. That team is poised to continue the tradition she has come to
symbolize in the animation business. It's an honor for me to work
with this great team. We all share a common campus and collegial
spirit within all the entertainment networks, so this should be
a smooth transition for all of us.''
Cartoon Network remains one of entertainment's fastest-growing
brands, with continuing ratings and delivery growth and animation's
most successful new programming and merchandising property, The
Powerpuff Girls. TNT and TBS Superstation, two of the most-watched
networks on cable, continue to lead the industry in delivery of
key adult demographics, ranking number one and two, respectively,
among all basic cable networks year to date. Turner Classic Movies,
now seen in 50 million U.S. homes, continues to build audience,
with increasingly younger viewers discovering the only commercial-free
classic film service on television. Turner South, Turner Broadcasting's
first regional entertainment network, has grown its distribution
by 330 percent during the past year.
Since being named president of Cartoon Network Worldwide in August
1994, Cohen has overseen the Cartoon Network brand and the popularizing
of its characters, both classic and original, across multiple entertainment
platforms. Cohen also supervises Boomerang, the Cartoon Network
companion service launched last year, as well as programming strategies
and brand marketing for four international versions of Cartoon Network;
Cartoon Network Online, the content provider for the top-rated kids'
Web site, CartoonNetwork.com; and Cartoon Network Studios, the new
animation-production facility in Burbank, CA.
While pursuing her new enterprises, Cohen will continue to run
Turner Learning, the educational division of the company that creates
and distributes select Turner Broadcasting resources for use in
classrooms across the country.
Cohen joined Cartoon Network as executive vice president in January
1992 to lead the team that readied the network for launch, in October
1992. Previously, she had served as senior vice president and general
manager of TNT, having signed on in 1988, during the network's planning
stage, to create its on-air look and establish TNT's award-winning
marketing, short-form programming and on-air promotion departments.
Earlier in her career, Cohen was director of on-air promotion for
Nickelodeon, where she was instrumental in re-packaging the network's
on-air environment and launching ``Nick at Nite.'' She also worked
as a writer/producer of on-air promotion for Cable Health Network
and was managing senior producer of on-air promotion for Lifetime
Television. She began her career in television as a broadcast producer
for the Public Media Center in San Francisco.
Last fall, Cohen was named among the ``50 Most Powerful Women in
Business'' by Fortune magazine. In May 2000, she received the Vanguard
Award for Programmers from the National Cable Television Association
(NCTA), and in June 1999 was cited by Advertising Age as one of
the country's ``Top 100 Marketers.'' Most recently, Cohen was honored
with the Promax Pinnacle Award and International Groundbreakers
Award for Global Programming from the NCTA. She serves on the board
of trustees of The AOL Time Warner Foundation and the executive
committee of the NCTA's ``Cable in the Classroom.''
Cartoon Network, currently seen in 73.1 million U.S. homes and
145 countries around the world, is Turner Broadcasting System, Inc.'s
24-hour, ad-supported cable service offering the best in animated
entertainment. Drawing from the world's largest cartoon library,
Cartoon Network also showcases unique original ventures such as
Sheep in the Big City, Courage the Cowardly Dog, Mike, Lu & Og,
The Powerpuff Girls, Ed, Edd n Eddy, Johnny Bravo, Cow and Chicken,
Dexter's Laboratory and Cartoon Cartoons. Since its launch in 1992,
Cartoon Network has remained one of ad-supported cable's highest-rated
networks. Cartoon Network's Web site is located at http://CartoonNetwork.com.
Turner Broadcasting System, Inc., an AOL Time Warner company, is
a major producer of news and entertainment product around the world
and the leading provider of programming for the basic cable industry.
|