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June 2001
Silly Rabbit...Cartoons Aren't Just for Kids!
Vince
Mon., June 11, 2001 3:46 PM

Cartoons aren't just for kids. That's what Turner's Cartoon Network hopes to prove with "Adult Swim," a new three-hour animated block aimed at an adult 18-34 year demographic, which it will launch September 2, network officials said today. "Adult Swim" will air Sunday and Thursday night from 10 p.m. to 1 a.m. ET. The block will consist of new episodes of its original animated series "Space Ghost Coast to Coast" along with five other series that will run on a rotating basis. Series will include new episodes of "Home Movies" about an awkward third grader named Brendon Small, and "Sealab 2021," an update of an Hanna-Barbera production about an undersea city. The futuristic cartooon will feature the voice of actor Erik Estrada of "CHiPs" fame. Cartoons in "Adult Swim" will come with a either a TV-PG or TV-14 rating. The block is aimed at Cartoon Network's sizable adult audience. "Almost one-third of our viewers are adults over 18, so it's a natural extension of our progamming to create new shows specifically for an adult audience," Cartoon Network President Betty Cohen said.(from The Hollywood Reporter)

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