Cartoon
Network Announces New Programming and Online Initiatives For 2001-2002
Television Season
Rembrandt
Wed., Feb. 21, 2001 18:11
Cartoon Network Announces New Programming and Online Initiatives For
2001-2002 Television Season
ATLANTA--(ENTERTAINMENT WIRE)--Feb. 21, 2001--Cartoon Network executives
held a press conference this morning in New York City to unveil new
original programming and online activities that will be launched this
summer and throughout the 2001-2002 television season.
Speakers at the event included Cartoon Network Worldwide President
Betty Cohen, Cartoon Network Online General Manager Jim Samples
and animators Genndy Tartakovsky (Dexter's Laboratory) and Dave
Wasson (Max and His Special Problem).
Major announcements included:
Animated Television Programming:
-- Time Squad, a new, original half-hour comedy series to launch
in June 2001
-- Samurai Jack, a new, original half-hour action-adventure series
to launch in August 2001
-- Justice League, a new one-hour action-adventure series based
on the popular DC Comics series to launch in November 2001
-- Grim & Evil, a new, original half-hour comedy series to launch
in October 2001
-- More than 110 new episodes of renewed original programs for
2001-2002, including 13 new episodes of top-rated Dexter's Laboratory
(not in production since 1999)
-- 11 series pilots scheduled to premiere in summer 2001
Acquisitions:
-- Cartoon Network becomes the television home to DC Comic characters
Batman and Superman, showcasing such popular Warner Bros.'s action
series as Batman: The Animated Series, The Adventures of Batman
& Robin, The New Batman/Superman Adventures and Superman. Series
to roll-out throughout 2001-2002
-- 96 new episodes of Dragonball Z, exclusive to Cartoon Network's
afternoon action-adventure block, Toonami, debuting in summer 2001
-- Six new anime series to premiere in 2001--Mobile Suit Gundam,
Pilot Candidate, Gundam 8s, Outlaw Star, Big O and Dragonball
-- Celebrating its exclusive rights to the immortal Looney Tunes
franchise, Cartoon Network will air every Bugs Bunny cartoon ever
created across the three-day "June Bugs" marathon in June 2001
Online Initiatives:
-- Four new "Total Immersion Cartoon" events (interactive on-air
and online programming) to take place starting fall 2001
-- Powerpuff Popularity Contest, a week-long on-air and online
marathon for viewers to voice their opinion via computer or by phone
to select their favorite Powerpuff Girl: Blossom, Bubbles or Buttercup
-- The Big Pick II, where viewers are able to select the next new
original series from 11 Cartoon Cartoon pilots
-- Toonami: Lockdown, a weeklong serialized story throughout Toonami
that invites on-air and online participation, games and giveaways
-- Scooby-Doo, Where Are You?, an online and on-air 'man'-hunt
for America's favorite canine who is discovered missing just weeks
before Halloween
-- Cartoon Orbit, an all-new online community where kids collect
and trade cToons (digital trading cards) and build their own personalized
pages to share/display for friends and family
-- 40 new Web Premiere Toons for 2001, signature interactive cartoons
developed exclusively for the Web
Individual news releases detailing the above projects and accomplishments
are available upon request.
Cartoon Network concluded 2000 with a number of record achievements,
including finishing the 2000 prime time ratings race in third place
among all ad-supported cable networks. The network also posted a
second place finish in total day ratings for the year. Additional
highlights include the network's first-ever August, October and
summer quarter prime time ratings victories. On the programming
and production front, Cartoon Network will commit $500 million toward
original series and specials, most of which will be produced at
the new Cartoon Network Studios located in Burbank, Calif. One of
its key properties, The Powerpuff Girls, earned a 2000 prime time
Emmy Award for Individual Achievement, scored the highest household
and delivery rating (Sept. 8, 2000) in the history of the network,
and soon will become a major motion picture to be distributed by
Warner Bros. Gross retail sales of Powerpuff Girls licensed merchandise
also rang up more than $350 million in 2000. Meanwhile, CartoonNetwork.com,
the network's branded Web site, consistently ranks as one of the
Internet's top three kids entertainment Web sites, averaging more
than two million unique visitors and nearly 30 minutes on the site
per visit.
Cartoon Network, currently seen in 70 million U.S. homes and 145
countries around the world, is Turner Broadcasting System, Inc.'s
24-hour, ad-supported cable service offering the best in animated
entertainment. Drawing from the world's largest cartoon library,
Cartoon Network also showcases unique original ventures such as
Sheep in the Big City, Courage the Cowardly Dog, Mike, Lu & Og,
The Powerpuff Girls, Ed, Edd n Eddy, Johnny Bravo, Cow and Chicken,
Dexter's Laboratory and Cartoon Cartoons. Since its launch in 1992,
Cartoon Network has remained one of ad-supported cable's highest-rated
networks. Cartoon Network's Web site is located at http://CartoonNetwork.com.
Turner Broadcasting System, Inc., an AOL Time Warner company, is
a major producer of news and entertainment product around the world
and the leading provider of programming for the basic cable industry.
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