BURBANK, CA –
On Saturday, September 23, POKÉMON, in its 10:00 a.m. ET time period, dominated all
Saturday morning competition, ranking as the #1 program for the morning and setting new
season ratings records for KIDS’ WB! in Kids 6-11 (6.8/25), Boys 2-11 (7.9/28) and
Boys 6-11 (9.4/33). The series ranked #1 for the morning among the broadcast competition
in Kids 2-11 (5.6/21). At 8:30 a.m. ET, POKÉMON won the time period among all
competition, including cable, with Boys 2-11 (5.1/22) and Boys 6-11 (5.8/24) and among the
broadcast competition with Kids 2-11 (3.8/19), Kids 6-11 (4.5/23), Girls 2-11 (2.4/14) and
Girls 6-11 (3.0/20).
CARDCAPTORS, in its 9:30 a.m. ET time period, ranked #1 among all competition,
delivering its highest ratings ever in Boys 2-11 (5.8/20) and Boys 6-11 (7.0/24),
outperforming Nickelodeon’s "Rugrats" in Boys 2-11 (5.6/20) and Boys 6-11
(6.2/22). The series also won the time period broadcast competition, posting its best
ratings in Kids 2-11 (4.1/15) and Kids 6-11 (4.8/18). For the morning, CARDCAPTORS ranked
as the #2 program among the broadcast competition, behind POKÉMON, in Kids 2-11, Kids
6-11, Boys 2-11 and Boys 6-11.
KIDS’ WB! continues to lead the Saturday morning broadcast competition, ranking as
the #1 broadcast network among Kids 2-11 (3.3/15), Kids 6-11 (3.9/17), Boys 2-11 (4.7/19)
and Boys 6-11 (5.3/21). Among Kids 2-11, KIDS’ WB! outperformed Fox Kids (2.3/10),
ABC (2.0/10) and CBS (1.5/7), and followed behind Nickelodeon (5.0/22). KIDS’ WB!
captured six of the top 10 broadcast programming spots for the morning in Kids 2-11, Kids
6-11 and Boys 6-11.
Additional KIDS’ WB! Saturday morning highlights include:
- The new animated series JACKIE CHAN ADVENTURES ranked as the #1 program among the
broadcast competition in its 9:00 a.m. ET time period in Kids 2-11 (3.4/14), Kids 6-11
(3.8/15), Boys 2-11 (4.7/17) and Boys 6-11 (5.5/19).
- At 10:30 a.m. ET, the debut of STATIC SHOCK, which introduces the first African-American
teen animated superhero, posted solid time period ratings for KIDS’ WB! in Kids 2-11
(3.2/13), Kids 6-11 (3.7/15), Boys 2-11 (4.6/17) and Boys 6-11 (5.2/19).
- At 11:00 a.m. ET, BATMAN BEYOND outperformed the time period broadcast competition to
rank #1 among Kids 2-11 (2.8/12), Kids 6-11 (3.4/15), Boys 2-11 (3.8/16), Boys 6-11
(4.4/18) and Girls 6-11 (2.4/12).
For the week of September 18-24, KIDS’ WB! led the weekday broadcast competition
with six of the top 10 programs. Among Kids 2-11, the network posted a 1.5/9 for the week.
The Monday-Thursday 4:00 p.m. airing of POKÉMON ranked as the #1 program among all
competition, including cable, in Boys 2-11 (4.1/19) and Boys 6-11 (5.0/23), and in Kids
6-11 (3.6/18), tied with its POKÉMON Friday 4:30 p.m. airing (3.6/18) and
Nickelodeon’s "Rugrats" Monday-Friday 4:30 p.m. airing (3.6/19). For the
week, POKÉMON, 4:00 p.m. Monday-Thursday airing, ranked #1 among broadcast competition in
Kids 2-11 (3.0/15).
