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PR: New TV campaign for iglü mouth ulcer treatment by Bray Leino and Aardman

by on April 14, 2014

New TV campaign for iglü mouth ulcer treatment by Bray Leino and Aardman

Creative communications agency Bray Leino has partnered with Aardman animations to produce the latest TV campaign for iglü.

iglü Gel and iglü Rapid Relief Gel provide fast, effective relief from mouth ulcers by forming a long-lasting shelter over them. This sticks in place to soothe the pain, keep the ulcer protected and help it heal.

The new ad uses a simple and charming animation to tell this story. It features a penguin whose whole world is thrown out of kilter. As the penguin struggles to cope, the igloo sticks fast.

Steve Harding-Hill, Director, Aardman Animations  said: “We had great fun creating the simplicity and the charm of this new iglü mouth ulcer gel spot. We went for a traditional 2D drawn animation to bring to life to our hapless penguin and then combined this with painted textured multilane backdrops, animated in the computer to create his strange rotating arctic world. It was a real joy to be able to do something so sweet, characterful and surreal.”

The campaign includes a 30 second, 20 second and 10 second spot and will air across national TV networks this week with the campaign carried through consumer and trade press.

Suzanne Mitchell, iglü Brand Manager, said: “We’re over the moon with this work. It’s got bags of charm and looks beautiful, communicating a simple message about the product in a memorable way.”


About iglü

iglü Gel and iglü Rapid Relief Gel provide fast, effective relief from the pain of mouth ulcers. Iglü is owned by Diomed Developments Ltd.

For more information, please visit iglugel.co.uk

About Bray Leino

For over 35 years the Bray Leino Group has helped clients grow with a range of specialist communication businesses spanning Brand Development, Advertising, Direct Response, Digital,  Events, Activation, Healthcare, PR and Media as well as both Personal and Organisational Development. Operating nationally and internationally with offices in Devon, Bristol, London, Chester and Edinburgh, Bray Leino has a turnover of over £50 million and employs more than 400 full time specialists.

About Aardman

Aardman, based in Bristol (UK) co-founded and run by Peter Lord and David Sproxton, is a world leader in animation. It produces feature films, television series, television commercials and digital entertainment for both the domestic and international market. Their multi-award winning productions are novel, entertaining, brilliantly characterised and full of charm that reflects the unique talent, energy and personal commitment of the very special people who make up the Aardman team. The studio’s work is often imitated and yet the company continues to lead the field producing a rare brand of visually stunning and amusing independent and commercials productions. www.aardman.com

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