MTV, Midway Games Enter Gaming Relationship
MTV has formed a relationship with Midway Games Inc. to market and jointly sell in-game advertising and collaborate on soundtrack development for three upcoming games. Under the terms of the deal, MTV is able to participate in a royalty sharing structure.
The first title shipping under the deal is expected to debut this holiday season, with the other two games to be announced at a later date.
[Source: PR Newswire]