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Most Effective Product Placement of 2007 is "Guitar Hero" on "South Park"

by on January 24, 2008

According to the data reporting firm iTVX, the “Guitar Hero” episode of South Park was the most effective product placement of 2007 (free registration required). iTVX came to this conclusion via their Q-rating calculation, which measures 50 criteria such as whether a character on a show is holding a product while talking about it and if a product logo is clearly shown in a foreground shot.

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