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"Mooninite" Marketer Talks About Boston Fiasco

by on February 22, 2007

The head of the guerilla marketing agency whose billboards for Aqua Teen Hunger Force panicked Boston last month says Boston police reaction was not out of line and has criticized the contractors who put up the signs for their remarks at a subsequent press conference.

In an interview with Brandweek, Interference CEO Sam Ewen said, “I don’t think Boston is more or less sensitive” to potential terrorist threats than other cities and that “anyone put in that situation would respond accordingly” to phone calls about the billboards.

He also said that Interference did not tell Peter Berdovsky and Sean Stevens, the contractors who put up the billboards, to make sarcastic remarks at a press conference, and said they went about answering questions there in a “wrong way.” He also confirmed that the two were not employees of Interference.

Ewen avoided several questions in the interview because of “ongoing legal stuff.” He did say he expected to work with Turner Broadcasting or Time Warner in the future.

(via Boston Herald Sun)

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